· Harvest. You build high-impact items that are easy and quick to accomplish.
· Conversion rate optimization (CRO). You eliminate the friction points and reduce the number of steps in your conversion funnel.
· Usability. You ensure the website is intuitive, inviting, and easy to use to help users solve problems.
· Personalization. You provide a hyper-relevant experience for each user to ensure they get the perfect experience for their needs.