· Start with the goals you’re trying to reach. Then look at the functionality required to achieve those goals. Lastly, pick the tool that’s the best fit with that functionality.
· Because the industry is changing quickly, the best strategy is to find the newest tools on the market because they use the latest technology.
· There’s no need to change the tools you’re using, because the tools used in traditional web design are also the best tools for Growth-Driven Design.
· To save your team from having to learn a new tool, use the same tools your team is already using and feels comfortable with.