Search Ads 360 Certification Exam Questions and Answers

Here we have covered every question of the Search Ads 360 Certification Exam Questions and Answers Certification Courses questions And answer to get 100% score. In your Exam and get google certified certificate.
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- Validity Period: 12 Months
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1. What configuration setting eliminates duplicate conversions between advertisers?
- Revenue
- Shared Floodlight configuration
- Counter
- Action
2. What is shown in the “Last sync” details tab? (select two)
- A list of campaigns modified
- The time that the sync occurred
- A list of error types
- The number of errors during the sync
3. Which three features can be used to integrate offline conversion data?(select three)
- sFTP
- Bulksheets
- Search Ads 360 API
- Google Data Studio
4. When Campaign Manager isn’t used as the ad server, what should Search Ads 360 advertisers link to in Campaign Manager?
- Advertiser
- Campaign
- Placement
- Publisher
5. When setting a CPA, ERS, or ROAS target for a bid strategy, how much conversion history should be considered?
- 3-4 weeks
- 2 weeks
- 3 months
- 1 week
6. At which three levels can bid strategies be applied? (select three)
- Keyword
- Ad group
- Agency
- Campaign
7. What two Floodlight activity group types can be set up? (select two)
- Counter
- Metric
- Sales
- Dimension
8. What metrics estimate conversions that measure user behavior across devices and environments?
- clicks
- cost
- Cross-environment metrics
- Visits
9. What function do ValueTrack parameters perform?
- Dynamically insert information
- Create custom date segmentation
- Automatically sync to Google Tag Manager
- Track additional conversion types
10. Which three features can a call-tracking partner use to send data to Search Ads 360? (select three)
- Campaign Manager API
- Bulksheets
- Custom Variables
- Search Ads 360 API
11. During the first week of an active bid strategy, which two changes can potentially impact the learning period? (select two)
- Decrease bidding portfolio by 1 low-performing keyword
- Decrease maximum bid in the bid strategy setting 40%
- Decrease CPA target of bid strategy 60%
- Increase bidding portfolio by 2 new keywords
12. Which three changes can a user set up using scheduled edits? (select three)
- Lower bids on keywords during weekends
- Raise bids on keywords every Monday at 7am
- Activate a new bid strategy
- Activate ads or keywords at a specific time
13. What Floodlight tag measures purchases and revenue on a website?
- Action
- Revenue
- Transaction
- Counter
14. What are two key differentiators in functionality between labels and business data?
- Ability to report at the campaign level
- Ability to pivot metrics within Search Ads 360
- Ability to attach a business calendar
- Ability to pause biddable items
15. Data Exclusion events exclude data for a minimum of how many hours?
- 2 hours
- 24 hours
- 4 hours
- 8 hours
16. Which three frequencies can be scheduled for reports? (select three)
- Hourly
- Monthly
- Daily
- Weekly
17. Which attribute may be used to upload paid search offline conversions via the Campaign Manager API?
- Keyword
- Campaign ID
- GCLID
- Match Type
18. What action should be used to pass a conversion attribute (such as shipping cost)?
- Set up Custom Floodlight Variable using bulksheets
- Set up Custom Floodlight Variable using the relevant engine frontend
- Set up an additional Floodlight tag and pass the shipping cost through the revenue field
- Set up Custom Floodlight Variable as a metric
19. Which two changes does an advertiser manager have permission to make to an advertiser account? (select two)
- Edit advertiser settings
- Remove user access to an agency’s advertisers
- Edit advertiser components
- Edit all advertisers within an agency
20. What could prevent Inventory Management from making changes to a campaign?
- Edits to ad rotation settings
- Manual edits to campaign name or status
- Edits to campaign bids or bid strategies
- Manual edits to keyword URL templates
21. What type of bid strategy is supported by the forecasting tool?
- Position
- Max clicks
- Conversions or Revenue
- Rules
22. What feature provides audience lists to Display & Video 360 or Google Ads based on search clicks recorded by Search Ads 360?
- Remarketing lists
- Search Ads 360 API
- Attribution
- Google Ads API
23. What feature may be used to report on a specific Floodlight conversion? • Custom Metric
- Custom Metric
- Custom Column
- Custom Dimension
- Business data
24. What occurs when auto-tagging is enabled?
- A Google click ID is appended to all landing page URLs
- A label is added to all Google Ads campaigns
- A scheduled edit is created for all Google Ads campaigns
- A Google Click ID is reported in the budget pacing report
25. What feature may be used to edit custom Floodlight variable data?
- Text Editor
- Google Ads API
- Search Ads 360 API
- Bulksheets
26. Which two conversion sources can be reported in custom columns? (select two)Select All Correct Responses
- Floodlight
- Bing Conversion Trackers
- Google Ads Conversion Trackers
- Gemini Conversion Trackers
27. What attribution model assigns all credit to the last click on a paid search ad before a conversion?
- Data-Driven
- Position-based
- Last paid search interaction
- First interaction
28. Which two constraints can an advertiser select on their conversion-based bid strategies? (select two)Select All Correct Responses
- Impression share
- Max CPA
- Position
- Profit
29. Which two methods can be used to send an Executive report to a user with no access to Search Ads 360? (select two)Select All Correct Responses
- Executive reports can’t be sent to a user with no access to Search Ads 360
- Deliver daily file to shared sFTP
- Link to a shared version of the generated report
- Send a downloaded PDF or Excel file
30. Which two column categories appear in formula columns? (select two)Select All Correct Responses
- Engine metrics
- Creation time
- Search impr share
- Conversion metrics
31. What feature is used to track unsupported ad types that specify their own landing page or Google Display Network and Gmail promoted campaigns?
- Landing page test
- Rules
- Placeholder keyword
- Business data
32. If an engine account is set to a different currency than an advertiser, metrics will appear in what currency when scoped to the engine level?
- Ad group’s currency
- Billing currency
- Advertiser’s currency
- Engine’s currency
33. What does it mean when the “Stop sync” button is greyed out?
- The engine account is paused.
- The sync is applying updates.
- The sync is complete.
- The engine type is “Other.
34. Bulksheets can be used to complete which two tasks? (select two)Select All Correct Responses
- Create labels
- Upload offline conversions
- Generate formula columns in bulk
- Upload custom Floodlight variable data
35. How often is Google Ads, Bing Ads, and Baidu data refreshed in Search Ads 360?
- 8 hours
- 4 hours
- 6 hours
- 2 hours
36. What level should be used to evaluate performance of a bid strategy?
- Bid strategy
- Individual ad
- Individual keyword
- Individual campaign
37. Which level’s settings CANNOT be edited with bulksheets? (select two)
- Advertiser
- Network
- Ad Group
- Campaign
38. When a reporting view is saved, who has access to the view?
- All users within that advertiser
- Select users within that advertiser
- No users within that advertiser
- Only users with edit access within that advertiser
39. Which three items can a bid strategy consider when optimizing the performance of a bidding portfolio as a whole? (select three)Select All Correct Responses
- Keywords / Product Groups
- Ad groups
- Agency
- Campaigns
40. Which three requirements must be met to run a successful ad copy test? (select three)Select All Correct Responses
- Each ad must contain only one landing page URL
- Minimum number of required impressions for each ad group
- All keywords and engines must be paused
- Ads must only include one ad copy test at a time
41. Which two methods can be used to pass conversion attributes such as model type, color, and year of production through a Floodlight activity? (select two)Select All Correct Responses
- Set up a Custom Dimension in Google Analytics
- It is not possible to pass conversion attributes
- Set up a custom Floodlight variable in Google Tag Manager
- Set up a custom Floodlight variable as a dimension in Search Ads 360
42. Which three modifiers can be automated by a bid strategy? (select three)Select All Correct Responses
- Location target bid adjustments
- Mobile bid adjustments
- Search impression share bid adjustments
- Remarketing target bid adjustments
43. At which two levels can URL Templates be set up? (select two)Select All Correct Responses
- Campaigns
- Advertiser
- Engine
- Agency
44. Which two types of uploads can be made through an sFTP endpoint? (select two)Select All Correct Responses
- Bulksheets
- Conversions
- Google Search history
- Inventory management feeds
45. When a Search Ads 360 advertiser is linked to Campaign Manager, which product sets the timezone?
- Campaign Manager
- Display & Video 360
- Search Ads 360
- Each product uses separate time zones
46. What step would be taken to check if an inventory management template has created any entities?
- Check the template’s progress bar
- Filter for errors in the reporting dashboard
- Create an Executive Report with no filters
- Apply an “Inventory template ID” filter
47. If bids on keywords in a bid strategy are manually overwritten, how long will it take for the bid strategy to resume bidding on those keywords?
- 1 hour
- 6 hours
- 24 hours
- 12 hours
48. Which three URLs are involved in a landing page test? (select three)Select All Correct Responses
- Rule
- Experiment
- Control
- Original
49. In what order should new entities be created (assuming no campaigns already exist)?
- Campaign > Ad Group > Ad > Keyword
- Keyword > Ad Group > Campaign
- Keyword > Campaign > Ad Group
- Ad Group > Keyword > Campaign
50. What permissions are needed to create an advertiser?
- Read-only
- Advertiser viewer
- Agency Manager
- Advertiser user (edit access)
51. When a Search Ads 360 advertiser is added with a different currency than the linked Campaign Manager advertiser, which product sets the currency for that Search Ads 360 advertiser?
- Each product uses separate currencies
- Search Ads 360
- Campaign Manager
- Display & Video 360
52. What setting should be applied to a Floodlight tag passing offline conversion data?
- Dynamic tag
- Image tag only
- Primary source is offline
- Primary source is retail
53. What is the Search Ads 360 account hierarchy?
- Agency > Advertiser > Engine > Campaign > Ad Group > Ad > Keyword
- Agency > Advertiser > Engine > Campaign > Keyword
- Advertiser > Engine > Campaign >Keyword
- Agency > Advertiser > Engine > Campaign > Keyword > Ad Group > Ad
54. What conversion data can be uploaded using bulksheets?
- Google Analytics goal data
- Google Ads conversions data
- Offline conversion data
- Custom Floodlight variable data
55. At which three levels can automated rules be set up? (select three)Select All Correct Responses
- Agency
- Engines
- Campaigns
- Keywords
56. Which three engines are supported by the Search Ads 360 API? (select three)Select All Correct Responses
- Bing
- Gemini
- com
- Google Ads
57. Where can a saved web query be found?
- In the left-hand menu, click Budget Management, then Web Query
- In the right-hand menu, Click Advertiser Settings, then Web Query
- In the right-hand menu, click Attribution, then Web Query
- In the left-hand menu, click Downloads then Web Query
58. If an engine account is set to a different timezone than an advertiser, in which timezone will Floodlight metrics appear when scoped to the advertiser level?
- Campaign Manager’s timezone
- Greenwich Mean Time (GMT)
- The advertiser’s timezone
- The engine’s timezones
59. Which two types of campaigns do bid strategy opportunities analyze? (select two)Select All Correct Responses
- Gemini manual campaigns
- Bing Ads manual campaigns
- Google Ads manual campaigns
- Google Ads App campaigns
60. Which three landing page tests are available in Search Ads 360? (select three)Select All Correct Responses
- Desktop landing page test
- Mobile landing page test
- All devices landing page test
- Segment landing page test
61. What bid strategy goal should be used to create a custom strategy with multiple ERS, ROAS, and CPA targets?
- Position
- Advanced Targeting
- Conversion
- Clicks
62. Which two filters are available in the change history report? (select two)Select All Correct Responses
- Creation date
- Geo
- Campaign
- Change Type
63. Which two conversion sources can be selected in bid strategies? (select two)Select All Correct Responses
- Floodlight
- Google Analytics
- Bing Universal Event Tracking
- Google Tag Manager goals
64. Campaigns can only be copied within the same engine account for which two engines? (select two)Select All Correct Responses
- Social
- Bing Ads
- adMarketplace
- Yahoo Gemini
65. What is the default attribution model for Floodlight?
- Last Impression
- First interaction
- Last Click
- First Click
66. Which two segments CANNOT be applied to reporting data? (select two)Select All Correct Responses
- User ID
- Business data
- Device type
- Attribution model
67. Which two features may be used to upload offline conversion data to a Search Ads 360 keyword ID? (select two)Select All Correct Responses
- Google Ads API
- Campaign Manager API
- Bulk sheets
- Search Ads 360 API
68. Which two user types can activate the conversion API? (select two)Select All Correct Responses
- Agency manager
- Advertiser user
- Agency user
- Advertiser manager
69. Which two types of goals can be targeted in Bid Strategies? (select two)Select All Correct Responses
- Conversion
- Profit Margin
- Business data
- Revenue
70. What happens when an engine is paused?
- Ad groups and keywords are paused
- All campaigns are paused
- Active campaigns are paused
- Syncs are paused from the engine
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