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What value is used to determine whether your ad will show...

Ad RankAd ScoreQuality ScoreQuality Factor

Tom wants to promote his windshield repair company’s emergency service by...

“Search Network with Display Opt-in”“Shopping”“Search Network”“Display Network”

How much are you charged for a click on your Google...

You’re charged $0.01 for every clickYou’re charged 10 cents more than the next highest bid.You’re charged the full amount you bid.You’re charged...

How should an advertiser with stores in both India and Germany...

Create two separate ad groups, each targeting one of these locations.Create two separate accounts, one for each of these locations.None of the...

Susan’s Sporting Goods sells a variety of sports equipment and clothing....

Create one account for Susan’s sporting goods. Create one campaign for both equipment and clothing. Create one ad group that includes basketballs,...

What happens when a campaign consistently meets its average daily budget?

Your budget is automatically adjustedAds in that campaign will show less often than they couldAds in that campaign will stop showing for...

Each campaign in your Google Ads account should have a single:

ad groupbusiness goalmaximum cost–per–click (max. CPC) bidlanding page

What does a high Quality Score indicate?

Your bid is high enough to have your ad displayed.Your ad and landing page are relevant and useful to a viewer.You have...

Which campaign type would an advertiser use to target users searching...

“Search Network with Display opt-in”“Search Network”“Display Network””Video campaign”

Sally’s Spice Store sells a variety of spices and healthy cooking...

Create one campaign for all the products his client offersCreate one campaign with a broad selection of keywordsCreate campaigns based on the...