The Blog. What's New?

Which best explains the bullseye framework?


· An organized three-step approach to gaining traction · Identifying a top-performing blog post and reposting every few months · A system that notifies you when your competitors produce a piece of high-performing content · None of the above

What results can you yield by establishing reporting expectations prior to campaign launch?


· The campaign’s written SMART goals will free stakeholders from being directly involved. · The campaign’s planned content will insulate your team from developing unexpected material outside of the written SMART goals. · The campaign’s written SMART goals better align your work with the stakeholders’ key metrics. The campaign’s planned co

When examining your attribution report, you notice 85% of your leads that have closed into customers have downloaded your introductory ebook, but your sales team is only closing 1% of leads from social sources. How do you support your Sales team to close more leads from social into customers?


· Ensure all leads from social sources are nurtured with the introductory ebook before speaking to sales. · Devote more time to posting blogs on Facebook. · Direct further resources for paid advertising on Twitter to spread your influence to additional channels. · Connect with your sales team to coach them on their disconnect in closing the leads.