If you’re anything like the majority of pay-per-click (PPC) marketers, once you’ve fallen into a routine, you tend to stick with it. After all, as the old adage goes, “If it ain’t broke, don’t fix it.”

Though the right mentality to embrace in certain circumstances, every now and again, it’s a good idea to take a long, hard look at your current PPC strategy to make sure that you’re getting the most from your efforts.

And with good reason—the digital world is constantly changing. With a host of new social networks and electronic devices at a buyer’s disposal, consumer behavior is changing, too.
Below, you’ll find four simple, yet highly actionable tricks to account for it, ensuring that you maximize any and all PPC outputs—cling closely to each of them:

1) Mobile or Bust!
Believe it or not, in 2015, the total number of mobile searches finally surpassed the number from desktop computers. For PPC marketers, this means that many of the users they’re targeting are now more active on cell phones and tablets than traditional computers.

For you, the response is as obvious and straightforward as they come—if your PPC campaigns aren’t optimized for mobile search, now is the time to make it happen.

There’s good news, though—optimizing your PPC ads for mobile is only a two-step process:

  • First Step – Enable the “click-to-call” feature on all PPC ads. This is great for mobile users, because as soon as a phone number is clicked, a call begins.
  • Second Step – Optimize your PPC landing pages for handheld electronic use. To do this, make certain they’re loading quickly and displaying properly on screens of all sizes.
Remember—there’s genuine urgency with all of this. According to Smart Insights, 48 percent of consumers begin mobile research with a search engine.

The longer you wait to adapt, the more leads you’ll lose.

2) Believe It or Not, Pinterest Ads
Pinterest is no longer only for homemakers and hairstylists—with well over 100 million active users, it’s for PPC marketers, too.

Why? Well, earlier this year, Pinterest revealed a new feature that allows brands to bulk upload and schedule promoted pins.
Yes, Pinterest ads can now be seen by larger audiences, but on top of that, advertisers can use keywords to reach new consumers—something not even the likes of Facebook has flirted with.

On Pinterest, driven largely by keywords, ads are now more relevant to the users who see them, improving the likelihood of a meaningful connection being made. for More

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