“We both teach and consult in SEO,” explained Jason McDonald, director of the JM Internet Group. “I keep this list up-to-date for my students taking courses in San Francisco and at Stanford Continuing Studies as one of the more common questions I receive is what are the best books on SEO. Each year new trends emerge, and by keeping the book list up-to-date we have a single place where folks can go to learn about search engine optimization in book format.”
To view the newly updated list of SEO books, visit https://www.jm-seo.org/2015/05/best-seo-books/. There in addition to titles and summaries of each book, the listings have active links to Amazon.com where the books can be purchased. Those who have Amazon prime can often get the books shipped at no cost in paperback format; those who have Kindle can often get them at reduced or incentivized pricing.
Learning SEO: Going Beyond the Blogosphere
Many small business owners and marketers recognize the importance of SEO to the success of their company’s outreach efforts. Many consumers as well as business owners often go to Google, Yahoo, and/or Bing with search queries for products or services. Search engines are often the first place, and among the most trusted places, that people go to source products or services. In this fashion, small business marketers quickly have realized that having a website is insufficient: that website must also rank on Google, Yahoo, or Bing for relevant search queries as entered by customers. This is true in both B2C (business-to-consumer) and B2B (business-to-business) markets.
Books, as opposed to blog posts, represent a more serious effort to explain the area in step-by-step fashion. Many blog posts, in contrast, are low quality or often created by writers who have the ulterior motive of selling their proprietary SEO tools. Book authors are often devoted to knowledge for knowledge’s sake, and the book format is more conducive than that of a blog post to explaining a difficult subject such as Internet marketing.
About the JM Internet Group
The JM Internet Group provides SEO, Social Media Marketing, and Google AdWords training and courses for busy marketers and businesspeople. Online search engine optimization training helps explain keywords, page tags, link building strategies and other techniques needed to climb to the top of search engine rankings for Google, Yahoo, and Bing. The teaching methodology is hands on, with live examples and discussions, taught from the convenience of each student’s computer.