·         Continue to manually set the bids to focus on driving clicks to the site in order to drive conversions
·         Create 1 campaign and apply target search page location bidding to drive visibility and reservations
·         Apply target cost-per-acquisition (CPA) bidding to drive conversions at her desired CPA
·         Create 2 separate campaigns that include a mix of brand keywords and highly targeted keywords, and apply maximize click bidding to each campaign