·         TV is the way to go. On mobile alone, TV reaches more 18- to 49-year-olds than YouTube.
·         Google doesn’t have the mobile ad formats across search, display, and video to persuade our customers.
·         Mobile is a behavior and not a technology. The Google Network has massive reach and enables brands to easily tap into these behaviors in real time.
·         Google does not provide cross-device targeting at this time.