·         It is not a good idea, because the client probably already knows how it will benefit him and you do not want to sound overbearing
·         It is only a good idea if the client shows a high level of interest and tells you he wants to spend more money
·         It is not a good idea to recommend this at all, because it might offend the client
·         It is a good idea to help the client understand how increasing his bid amount and ad quality will help reach his goal of reaching more customers


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