Home Google You are nearing the end of a successful meeting with a client,...

You are nearing the end of a successful meeting with a client, when she tells you, “this all sounds really great, but I do not have the budget for Google Search right now.” What should you do next?

April 4, 2020

98

· Empathize and ask the client to tell you more about her concern

· Explain the return on investment the client can expect and explain why she should make room in her budget

· Ask the client if her long-term success is worth making room in her budget

· Find out if the client has someone she reports to who may be able to approve the investment in display