·         A view-through conversion is counted when someone sees an ad in Google Search and calls the business
·         A view-through conversion is counted when someone clicks on an ad in Google Search and converts on the site
·         A view-through conversion is counted when someone sees an image or rich media ad on the Display Network but doesn’t click, and later converts on the site
·         A view-through conversion is counted when someone clicks on an image or rich media ad on the Display Network and converts on the site