Why is it beneficial to include a text ad in the same ad group as an image ad when advertising on the Display Network?

Item: Social Bookmarking Sites List
Rating: 4.9
Author: Ankit

March 18, 2020

120

· It ensures maximum coverage because some publishers don’t accept all ad formats

· Image ads don’t perform as well on the Display Network

· It ensures one of the ad formats will win the auction and show on a publisher site

· Text ads don’t perform as well on the Display Network