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Nick sells 5 flavors of gourmet popcorn. Why is he bundling ads for his best-selling flavor, “Sweet & spicy coconut,” with related keywords like “coconut snacks” in a single ad group?

March 30, 2020

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· It’s most efficient to have a single ad group

· To show ads promoting all the flavors to people searching for “gourmet popcorn”

· To make sure “Sweet & spicy coconut” continues to be the bestseller

· To show ads promoting “Sweet & spicy coconut” to people searching for that flavor