·         It allows for reaching a very broad audience — a scope that includes YouTube, as well as Google’s Search and Display Network.
·         It’s cost-efficient by remarketing to customers based on past behaviors that may offer a higher return on investment.
·         It can be set up in Google Ads in a few steps.
·         It offers the opportunity to target specific customers and create personalized messaging to his audience that has shown interest for similar toys on his YouTube channel.