·         Start broad — adjust the settings to reach a wide audience, test, and then refine the settings based on the performance data.
·         Take it easy — to start, simply go with the default targeting settings while getting used to running an Google Ads video campaign.
·         Use what you know — adjust the settings to mimic those used for a prior successful video campaign.
·         Maximize for success — take advantage of each setting to narrow things down based on the insights you’ve uncovered on your ideal audience.

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