· First, expand the conversation to also include traditional web design. Second, if the prospect continues to give ideas, sell them a traditional build instead.
· Assign the prospect homework to review each page on their current website and score each page on an impact scale of 1-10.
· Pull up the prospect’s top three competitors, and walk through each site while the prospect explains what they like and don’t like.
· First, send some additional launch pad education and training. Second, assign them homework to send three to five examples of what they envision the launch pad website will look like at launch.