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How might you explain to an account manager why she should identify how much a conversion costs when setting up conversion tracking for a client’s Search Network campaign?

March 30, 2020

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· Knowing the cost-per-conversion can help her better optimize the campaign’s bids and budgets

· Cost-per-conversion data can indicate whether her profit will increase

· Knowing the cost-per-conversion can help her better optimize the campaign’s keywords

· Cost-per-conversion data can be compared with competitors’ cost-per-conversion data

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