Here we have covered every question of the Digital Garage Quiz questions And answer to get 100% score. In your Exam and get google certified certificate
The increased use of the Internet presents a lot of potential for which types of businesses?
- All businesses
- Small business owners
- International businesses
- Local businesses
Taking a business online can involve many different steps. When starting out, which activity could be a part of this process?
- Sending flyers with your web address to customers
- Creating a business listing in online local directories
- Increasing print and billboard advertising
- Building a team of digital advertising experts
Which of the following is the easiest way for visitors to learn about a business while visiting a website?
- Getting a free ‘taster’ of one of your products when they sign up to receive emails
- Listening to an audio file that auto plays whenever someone visits your site
- Browsing your product pages and reviewing the Frequently Asked Questions page
- Reading the terms and conditions for your products on your site
What is a key benefit of having an online presence for a business?
- The ability to sell products directly to customers through social media
- Being visible when people search for a business like yours
- Sending users emails to update them on new products
- Being able to offer new customers promotional discounts
Which tool helps you measure the success of your website?
- Keyword Planner
- Ad Gallery
- Ad Preview Tool
Which of the following statements is true when it comes to taking a business online?
- Stick to what you are doing and don’t make changes
- The same content works across online and offline platforms
- Use analytics to make informed decisions
- Use analytics to track your customers across the Internet
Which term best describes the business activity that occurs when website visitors buy products or services from you online?
- Display advertising
- Search engine marketing
- Pay per click
Which of the following statements is true when marketing your business online?
- You need a website to show up in search results
- You’ll reach a similar client base to the one you have in the real world
- You’ll be seen by the same volume of customers whether you use search advertising or not
- Social media is a great way to engage your audience
Which of the following statements is true when it comes to developing a web presence for a business?
- Customers can learn about a business by downloading a mobile app, but they can’t place an order using an app
- Building a new website requires a large budget
- Mobile apps enable your customers to purchase your products without being on your website
- All businesses must have a website to sell products
What is a web server?
- The customer service representative you can call when you have questions about your website
- The answer you get when you search a term on the web
- A computer connected to the Internet with software that allows it to host all the components of your website
- The device that determines the speed of your mobile connection
Fill in the blank: A __________ is a shortcut to other pages on your site or elsewhere on the web.
- Return link
- Menu bar
Which of the following is something you’ll probably want to exclude from your website?
- A lot of deep scientific information and detailed statistics
- Special offers
- Certifications to show you’re qualified to provide a service
Which of the following is an example of a ‘call to action’ on a website?
- A list of phone numbers customers can use to get in contact with you
- A ‘Get directions to our store’ button which when clicked, redirects to a map displaying directions to the store based on the customer’s current address
- An icon button that takes the customer to your social media accounts
- A hotline phone number that helps users complete their purchases
What should you consider when developing your website content?
- What your customers are looking for
- Your latest promotions and discounts
- Your brand values
- Whether the content will go viral or not
What is the first step in creating an online business strategy?
- Identifying business goals
- Understanding what the competition is doing
- Knowing the market
- Aligning goals to the strategy
What is the purpose of the ‘See, Think, Do, Care’ framework?
- To help determine a marketing strategy
- To help a business understand the customer journey online
- To help a business reach a global audience
- To give insight into specific customer groups
Why is optimising customer touchpoints online beneficial for businesses?
- It allows brands to add pop-up ads at every point of the customer journey, ensuring high visibility
- It gives businesses the opportunity to save money on online advertising
- It provides customers with value every time they come into contact with a brand, helping build trust
- It gives businesses an opportunity to collect more data from potential customers
Once you’ve worked out your Unique Selling Point (USP), how would you use it in a long-term online strategy?
- Incorporate it within marketing materials across all channels to help raise customer awareness
- Create an email campaign letting your customers know why you are unique
- Film a video explaining your unique selling point and send it to employees
- Create a press release and distribute it through your channels
What type of information can KPIs provide?
- Audience segmentation
- Long-term projections
- Financial viability
- Board decisions
Why are search engines a great place for a business to be found?
- People pay to use search engines, so there is a wealthy customer base there
- People who search are actively looking for information, products or services
- Search engines are a big trend these days
- Search engines guarantee new customers
What technology do search engines use to ‘crawl’ websites?
Which of the following can help a search engine understand what your page is about?
- The date it was published
- The number of images used
- The total number of words
- The title tag
Fill in the blank: Spending money on search advertising influences how your website appears in ___________.
- Organic search results
- The search results page
- Business directories
- Display advertising networks
Which of these is an important factor in the paid search auction system?
- How famous your brand name is
- How cool your logo is
- How long your business has been around
- How relevant your ads are
Which of these can Google Search Console help you to do?
- It helps you increase your social media following
- It helps you optimise your Google My Business listing
- It helps you understand which keywords people are searching for on Google
- It helps you run A/B tests on your home page
Which of the following factors should you consider when optimising your website for search engines?
- Colour scheme
- Recycled content
- Inspiring business name
- Site popularity
What should be the first step of a structured SEO plan?
- Identifying your ad budget
- Buying an analytics software
- Setting up your presence on social media sites
- Keyword research
When it comes to search ads, which of the following could dictate how an ad will perform against a competitor?
- Social media following
- Bid value
- Domain authority
- Average number of visitors to the company’s website
Fill in the blank: Short strings of specific keywords with low search volume are called ___________.
- Long-hair keywords
- Long-tail keywords
- High-relevance keywords
- Top-tail keywords
Which of the following would be an ideal goal for an SEO plan?
- Increasing social media likes and follows
- Increasing how many relevant people visit your website
- Showing your website to as many people as possible
- Being in first place in SERP for any keyword
Which of the following page titles would be most suitable for a website page describing a store’s return policy?
- How to Send Stuff Back
- [Company Name’s] Return Policy
- Return Policy
- Company Policies
Which of the following is a good way to get other websites to link to your site?
- Keep linking to them until they link to you
- Send them emails until they link to you
- Building relationships with similar sites
When expanding a business internationally, which of the following is most important to provide on your website?
- Products and delivery details in the correct currency
- Time and dates written in the local format
- Exchange rate information
- Free giveaways for local customers
Search engine marketing can also be called what?
- Pay-per-click advertising
- Organic advertising
- Search box marketing
- One-click advertising
In an SEM auction, your Quality Score is based on which aspect of your ad?
Fill in the blank: It’s possible to determine how well a/an ___________ will perform without bidding on it.
What should your search ad have in order to promote more clicks?
- A call to action
- A catchy headline
- A close-up photo
- A social media link
Which of the following is a benefit of using relevant ads and landing pages?
- Increased cost for ad placements
- Higher ad positions on the search results page
- Higher cost per clicks on your ads
- Ads that will ensure more purchases
When it comes to search ads, which description best describes ‘negative keywords’?
- Keywords with no association to your site
- Keywords with a poor search volume
- Keywords that are excluded from a campaign
- Keywords that are typed incorrectly
Fill in the blank: If you use __________ keywords when building your search ads, minor variations, like plurals, can still trigger the ad.
- Exact Match
- Random Match
- Direct match
- Close match
What can conversion tracking in search help you measure?
- How many transactions are completed on your site overall
- How many people click on your SEM ad and end up browsing your site
- How many people visiting your site from a search ad end up completing a purchase
- How many customers your ad has converted into brand ambassadors
How can you improve a business’s visibility to people located near you geographically?
- Translate your website into at least two more languages
- Offer free phone support during business hours
- Ensure you have good analytics on your website
- Make sure your phone number, address and business hours are easy to find
Which of the following is an example of a local search?
- “bike shop near me”
- “bike shop in UK”
- “local bicycle shop”
- “bike shops”
Which of the following is a benefit of registering your business in online local listings?
- Discounted pricing on your search advertising campaigns
- Increased likelihood of being discovered through search engines
- More mentions on social media platforms
- Guaranteed sales to local customers
Which three pieces of information are essential to include first in your local directory listing?
- Business address, website, telephone numbers
- Business name, business address, telephone numbers
- Website, telephone numbers, email address
- Business name, email address, website
Which of the following factors help search engines determine if your business is local?
- Location details on the website, quality content and how mobile friendly the website is
- Location details on the website, list of shops local to you and a contact form
- Quality content, list of local suppliers and location details
- Location GPS tags on photos, quality content and how mobile friendly the website is
When looking to attract a local audience, why it is important to optimise your website and content for mobile users?
- Because local users tend to use their mobile devices when they’re out of the house
- Because mobiles will replace desktop computers
- Because all online users browse on mobile devices these days
- Because marketing for mobile is more cost effective
Which of the following can help you gain visibility in search engines?
- Adding relevant content that highlights the location of your business
- Including your address on your Twitter account
- Optimising your site for desktop devices only
- Adding a list of shops local to you on your website
Which of the following can businesses achieve by using social media?
- Attract new audiences
- Build a good reputation with customers
- Meet sales goals
- Increase traffic to their website
Fill in the blank: Businesses should focus on social media platforms with _______.
- The biggest reputation
- The most expected engagement
- A relevant audience
- The most users
Which of the following is an example of a social media goal?
- Acquire genuine reviews on products
- Drive more traffic to your store
- Develop one-way communication with customers
- Mimic your competition’s approach
Which details should you look to include on a business profile page on social media?
- Details about the CEO
- Link to a local listing site you’re on
- Description of the business
- Cost of products and services
A robust social media plan includes which of the following?
- A list of content that mimics competitor content
- All of your online business goals
- A long-term schedule identifying when to post content
- A list of friends who can post on the accounts
What is the best way to put your social content in front of people who don’t already follow you?
- Increase your email marketing campaigns
- Ask people to share your content to their networks
- Use paid promotion to reach new audiences
- Put links to your social on your website
What can social media analytics tools help you measure when assessing campaign results?
- Whether the campaign was more successful than your competitors
- Whether the visitors liked the social campaigns or not
- Whether a visitor called the store after seeing a social post
- Whether the visitor clicked on a paid ad or organic listing
Which of the following is a pitfall when using social media for business?
- 2-way conversation with customers
- Not being present on every social media platform
- Not having the resources to respond to comments and questions in a timely manner
- Spending too much time reviewing social media analytics
When looking to ensure your website is easily accessible by mobile users, what should you focus on doing first?
- Redesign your website colour scheme
- Optimise your site
- Create a mobile app
- Shorten your website content
What does responsive design mean?
- Your visitors can manually adjust the size of your website
- Your website will adapt to suit whichever device it is being viewed on
- Your customers can provide feedback on the design of your site
- Your website will respond to clicks faster
When it comes to optimising your website’s SEO for mobile users, which of the following is a crucial factor to keep in mind?
- Short content and fewer images
- Performance and usability
- Usability and short content
- Less video content
What can a business use to send messages to users who have already downloaded their app?
- Text messages
- Pull notifications
- Push notifications
- Email notifications
When considering how mobile users will search for your business, which types of keywords should you focus on?
- Long tail keywords
- Shorter keywords and phrases
- Longer keywords and phrases
- Exact match keywords
Before running search ads, you should make sure your site is mobile-friendly. Which scenario best describes a mobile-friendly experience for a customer?
- The business has a mobile app instead of a website
- The site include business phone numbers
- The site works on different mobile devices
- The site does not include any videos so it loads quickly
Which of the following can be used to target an audience when using some social media ads?
- People’s names
- People’s address
- People’s pet names
- People’s relationship status
When making video content for your display ads, what is most important to ensure?
- Videos are entertaining, long and include a CTA
- Videos are relevant, short and include a CTA
- Videos are relevant, long and include a URL
- Videos are short, informative and include a phone number
Which of the following is an accurate definition of what a content marketing campaign involves?
- Creating and posting content ad-hoc when you have the time
- The creation of time-sensitive content that can be published through various channels
- Regularly emailing customers with news about a business’s products or services
- The creation and promotion of online materials with the goal of increasing interest in a product or service
What does the following definition describe? ‘The division of an audience into groups of who they are and what they like, with a goal of identifying a group most interested in your product/service.’
- Marketing channels
- Audience segmentation
- Group dynamics
Fill in the blank: When describing the purpose of content, what is missing? ‘To entertain, to inspire, to _______ and to convince’.
Which of the following best describes why approaches to writing need to be adapted for online content?
- Online readers have a reduced attention span, due to being flooded with information
- Certain blogging platforms have a limit on the word count you can publish
- Online readers only like to engage with long-form pieces of content
- Online audiences are typically younger, so the language used needs to reflect this
What are ‘highlighting key dates’ and ‘considering multiple channels’ best practices of?
- Creating a content calendar
- Designing illustrations to support content
- Segmenting your audience
- Identifying social media influencers
Which of the following metrics could help you understand which blog post is resonating the most with your audience?
- Session duration
- Page views
- Referral traffic
- Unique page views
Which of the following will you need to start an email marketing programme?
- A collection of email templates
- A ‘Contact Us’ form
- A way to collect people’s email addresses
- A set budget
Which of the following is a common feature of email marketing platforms?
- Personalised, custom templates
- A free list of email addresses you can target
- A feature allowing users to unsubscribe from your emails
- Automation of your search ad campaigns
Which of these is a good practice to keep in mind when sending emails to your contacts?
- Run an A/B test on your subject line to determine which one works best
- Send the same generic and simple message to your entire contact database
- Include enough content in the email so there is no need for them to click away to read further elsewhere
- Only include a call-to-action on the landing page you’re linking to in the email
If the open rate of your emails seems low, which of the following could help you fix that?
- Redesign your website
- Change the colour of the buttons inside your email
- Send your emails to more contacts
- Adjust the subject line of your email
Which of the following statements is true when it comes to running email campaigns for a business?
- There’s no need to use sponsored ads within your email marketing
- There’s no need for analytics when it comes to email marketing
- You need to include personal contact details
- You can use any imagery, despite copyright
If you own a film blog, which type of customer can you expect to reach with display advertising?
- People who use ad-blockers and are interested in your subject
- People who haven’t read your blog before but are interested in your subject
- Only people who have read your blog previously
- Only people interested in films and movies
Fill in the blank: The ads on search engines are usually made up of ________.
When using search engine marketing, where can your ads appear?
- Only on search engines
- Only on websites
- On search engines and websites
- On websites and social media
When setting up display advertising campaigns, who can you target?
- People with specific names
- People who speak different languages
- People who already own specific products
- People with a specific address
In what way can display advertising be effective?
- It guarantees more visitors to your site
- It guarantees increased sales
- It drives traffic to your website
- It improves your ranking in search engines
Which of the following is an example of the type of data that advertising networks automatically collect and share with businesses?
- The number of sales you make from the ad
- The cost of each ad you publish
- The cost of creating the ad
- A prediction of sales you can make from your ad
Which of the following is true when purchasing ad placements on an advertising network?
- You always need to contact the owner of the website to buy ads on their page
- The network provides data on the click-through-rate
- The network provides names of the people who click your ad
- The network will continue to show your ad for 7 days once your budget has expired
If a person adds a product to a shopping cart but then leaves the website – which of the following tactics is most likely to encourage that person to return and purchase the product?
- Retargeting with a display ad encouraging newsletter sign-up
- Redesigning your website
- Creating a Facebook page for your business
- Retargeting with a display ad that has a discount coupon
What is the first step of display retargeting?
- Sourcing keywords
- Defining your audience
- Writing content
- Setting a call to action
When incorporating videos into a digital strategy, which of the following tactics provides value to customers?
- Setting up live streams of the business’s physical shop on their website
- Publishing a how-to video on their website
- Producing sale campaign videos
- Sharing personal vlogs
What can using video as part of your online presence help you create?
- Content that will go viral
- A channel to engage with customers
- A variety of different brand perceptions
- An online following and fanbase
Fill in the blank: As a small business, creating videos to showcase your business or product requires only ______.
- An agency, professional crew and equipment
- Creativity, lots of experience and a large budget
- Creativity, planning and any budget
- Creativity, planning and high-quality equipment
Using videos in email marketing and social media is an effective way to do what?
- Increase word of mouth referrals
- Engage and grow your audience
- Guarantee sales of your product or service
- Lower the cost of developing content
How can you take advantage of video for your product/services without actually making a video?
- This isn’t possible
- Advertise on other people’s videos
- Use images with a call to action instead
- Share other people’s videos
When looking at your video analytics, you discover people are only watching the first few seconds of your video. What should you do?
- Consider removing the video from the platform
- Consider re-shooting your video based on comments
- Consider updating your preview images, video titles or descriptions
- Consider asking people to watch the whole video in the description
Fill in the blank: Website analytics can tell you _____________.
- What time of day your website gets the most traffic
- How many mentions or likes you get on social media
- How well your competitor’s ad campaigns are doing
- The email addresses of visitors to your landing pages
Analytics can give you immediate valuable information about which type of customers?
- Previous and current customers
- Current and future customers
- Previous and future customers
- Offline and online customers
If your key business goal is to get people to book rooms at your guesthouse, what data are you most likely to be interested in?
- How long people spend on your ‘How To Find Us’ page
- Which day of the week is most popular for bookings
- Whether your funny Tweet goes viral
- How many people visiting your site book a room with you
Most web analytics tools can tell you what information about the user?
- Their contact details, their behaviour and their operating system
- Their location, type of device they’re using and pages visited
- Their location, type of device they’re using and contact details
- Their interests, when they delete their browser cookies and their location
Fill in the blank: If an ad is not performing well, one effective tactic is to _____________.
- Try a different search engine
- Tweak the ad’s copy and analyse the results
- Hire a professional ad agency
- Delete the ad and try again
Which section of Google Analytics can tell you whether visitors have found your website via social media?
- Site search
- Search Console
Which type of data relates to a metric that can be represented with a number?
What makes the data cycle useful?
- It helps you make the most of the data collected from marketing activities
- It helps you evaluate your competition
- It provides information about what users like about your website
- It presents collected data in a visually appealing way
Fill in the blank: Actionable insights can be described as explaining the ______ of an online marketing campaign.
Which of the following is a benefit of using spreadsheets?
- Vast quantities of data can be stored, sorted and analysed quickly
- Data can only be accessed when all users are online
- Valuable customer and market insights can be delivered quickly
- Spreadsheets are the only way to collect data and extrapolate results
If you needed to showcase which parts of a website are being clicked on the most, which presentation type should you consider?
- Bar chart
- Pie chart
- Heat map
What would be beneficial to include on a product description page?
- Previous versions of the product
- Links to other suppliers
- Reviews of the product
- Price comparisons
Which of the following is an advantage of e-commerce?
- More relaxed checkout procedure
- Low operational costs
- Minimal interaction required with the customer
- Segmentation of audiences
To an owner or administrator, what is a functional benefit of having an online store?
- It collects the addresses of your online store visitors
- It provides a backend system with order management
- It provides a quicker checkout process than a physical store
- It allows you to feature more sales and discounts than a physical store
What is the name of the process that describes what happens when a customer is taken to a separate site to complete a transaction before being sent back to the original site again?
- Second-party payment processing
- Third-party payment processing
- External payment processing
- Internal payment processing
Which of the following is a sign that customers are having trouble using a particular device to make purchases?
- Analytics shows you have a lot of mobile visitors, but very few purchases through mobile
- A specific product is not selling much compared to your other products
- You get a lot of questions about your return policy
- People are having trouble using a promo code for a current sale
What is an example of product merchandising?
- Running an ad for your products
- Adding a way for customers to filter your products
- Displaying very specific, featured products on your home page
- Cross-selling products in the checkout process
Which of the following statements is true when describing how retargeting ads work?
- Retargeting ads are visible to people who haven’t been on your website yet
- Once a user visits your site, the code drops an anonymous browser cookie
- Once your customer purchases, you can not turn off the retargeting ad
- Retargeting will always drive customers to your site
What is the best way to translate the content on your website for a new market?
- Google translate
- Native speakers
- Translation software
- Language guide
Before starting to promote products to other countries online, what could you use to gauge demand for your product in that specific market?
- Translation software
- Keyword planning tools
- Interviews with people from that country
- A range of search ads in different countries
When adapting your website for customers who speak a different language, what should you do?
- Have a ‘translate’ button that pulls a translation from an external provider
- Translate your content with consideration to particular words and phrases
- Translate your content directly, word for word
- Localise the name of the business owners
Which of the following is primarily meant to target new customers online?
- Email marketing
- Print advertising
- Retargeting advertising
- Search advertising
What should a business do first, when considering going into a new market?
- Hire an agency to translate its website into the local language
- Open a new office in the capital city
- Determine its ability to deliver products and review all tax and legal information
- Invest in major ad campaigns to raise brand awareness
When selling to people in different countries, what payment form should you consider using if you aren’t already?
- Debit cards
- Credit cards
- Paypal or Worldpay
- Bank transfers
Which of the following options is important to research when planning to expand delivery of products and services to customers across the globe?
- What times of the day international shoppers are online
- The legal and tax considerations in that market
- Which social channels are popular in that market
- Which couriers offer the cheapest services for global shipping
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