Google Analytics Individual Qualification Certification Exam
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About Google Analytics Individual Qualification Exam
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Google Analytics Individual Qualification Exam Details
- Time limit: 75 minutes to complete the Exam
- Pass Score: 80% or higher to pass
- Retake period: If you don’t pass the assessment, you can take it again after 24 Hours
- Validity Period: 12 Months
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What feature collects company-specific data such as Member Status?
- Custom Filter
- Event Tracking
- Custom Dimension
- Custom Metric
Which kinds of hits does Google Analytics track?
- Pageview
- Event
- All of the above
- Transaction
To recognize users across different devices, what feature must be enabled?
- Pageview
- Event
- All of the above
- Transaction
In Multi-Channel Funnel Reports, how are default conversions credited?
- Audience Definitions
- Attribution Models
- Google Ads Linking
- User ID
What report indicates the pages of a website where users first arrived?
- Landing Pages report
- Pages report
- Location report
- All Pages report
What feature is required to send data from a web-connected device (like a point-of-sale system) to Google Analytics?
- The Measurement Protocol
- Data Import
- Browser cookies
- The Networking Protocol
What is not considered a default “medium” in Google Analytics?
- referral
- organic
- cpc
What is the set of rules that determines how sales and conversions get credited based on touch-points in the conversion path?
- Attribution modeling
- Conversion tracking
- Channel Groupings
- Multi-Channel Funnels
What metric-dimension combination is not valid?
- Avg. Time on Page / Device Category
- Sessions / Bounce rate
- Sessions / Source
- Total Events / User Type
Which reports indicate how traffic arrived at a website?
- Demographics
- Geo
- All Traffic
- Behavior
In views that don’t have data import enabled, Custom Dimensions values may be viewed for dates before the Custom Dimension was created.
- TRUE
- FALSE
Custom Dimensions can be used as what?
- Primary dimensions in Custom Reports
- All of the above
- Secondary dimensions in Custom Reports
- Secondary dimensions in Standard reports
What feature must be enabled to use Multi-Channel Funnels?
- Custom Dimensions
- Advertising Features
- Goals or Ecommerce
- In-page Analytics
What data table display compares report metrics to the website average?
- Pivot
- Percentage
- Performance
- Comparison
View filters are applied in what order?
- Creation date
- Random order
- Sequential order
- Alphabetical order
Auto-tagging is used to collect data from what kind of traffic?
- Creation date
- Random order
- Sequential order
- Alphabetical order
What report indicates where users start or exit the conversion funnel?
- Event, Category, Action, Label
- Category, Action, Label, Unique Events
- Category, Action, Label, Value
- Category, Action, Label, Total Events
Which parameters can be included with an event hit for reporting?
- Event, Category, Action, Label
- Category, Action, Label, Unique Events
- Category, Action, Label, Value
- Category, Action, Label, Total Events
What Remarketing audiences cannot be defined by default?
- Users who speak a particular language
- Users who visited a physical store
- Users who played a video on a website
- Users who visited a specific page on a website
What data is Google Analytics Goals unable to track?
- Customer’s lifetime value
- Making a purchase
- Signing up for a newsletter
- Watching a video
In Custom Reports, what must metrics and dimensions share in order to report accurately?
- Same view
- Same scope
- Same Custom Report
- Same index
What is used to create Smart Goals?
- Machine-learning algorithms
- Custom Reports
- Analytics Goals
- Remarketing audience
Which three campaign parameters are recommended to manually track campaigns?
- Medium, Source, and Content
- Campaign, Content, and Term
- Medium, Source, and Campaign
- Source, Content, and Term
Filters cannot perform what action on collected data?
- Include data from specific subdomains
- Include shopping preferences
- Convert dynamic page URLs to readable text strings
- Exclude traffic from particular IP addresses
If a user watches a video with event tracking three times in a single session, Analytics will count how many Unique Events?
- 2
- 6
- 1
- 3
What scope levels available for dimensions and metrics?
- Event-level, duration-level, transaction-level, or user-level scope
- Event-level, session-level, transaction-level, or user-level scope
- Location-level, duration-level, product-level, or user-level scope
- Hit-level, session-level, product-level, or user-level scope
Which assets cannot be shared in the Solutions Gallery?
- Goals
- Segments
- Custom reports
- Custom Dimensions
Which Goals are available in Google Analytics?
- Destination, Event, Duration, Pages/Screens per Session
- Location, Event, Time, Users per Session
- Destination, Event, Pageview, Social
- Pageview, Event, Transaction, Social
What report identifies browsers that may have had problems with a website?
- The Active Users report
- The Browser & OS report
- The Source/Medium report
- The New vs Returning report
What scope would be set for a Custom Dimension that reports membership status for a customer rewards program?
- Session
- Hit
- Product
- User
To track users and sessions across multiple domains, what first must be set up?
- Data Import
- Ad Exchange Linking
- Cross-domain tracking
- Google Ads Linking
When the same default tracking code is installed on pages with different domains, what will result?
- Analytics will associate users and sessions with a single domain
- Analytics will not associate users and sessions with any domain
- Analytics will send an alert about duplicate data collection
- Analytics will associate users and sessions with their respective domains
What feature would be used to collect how many times users downloaded a product catalog?
- Custom Report
- Event Tracking
- Calculated Metrics
- Custom Dimension
What is a “secondary dimension” in Google Analytics?
- An additional report dimension for more specific analysis
- A dashboard widget that offers more specific analysis
- A visualization to understand the impact of data
- An additional report metric for more specific analysis
When will Google Analytics be unable to identify sessions from the same user by default?
- An additional report dimension for more specific analysis
- A dashboard widget that offers more specific analysis
- A visualization to understand the impact of data
- An additional report metric for more specific analysis
What report shows which web pages get the most traffic and highest engagement?
- Frequency and Recency report
- Active Users report
- Engagement report
- All Pages report
What is not considered a “source” in Google Analytics by default?
- (direct)
- googlemerchandisestore.com
If a user visits a web page with an embedded video, leaves without clicking on anything, and the session times out, how will Google Analytics report the session?
- As an event
- As a click
- As a bounce
- As an interaction
What is not a benefit of Google Analytics Remarketing?
- Show customized ads to customers who have previously visited your site
- Allow customers to quickly reorder an item they have previously purchased
- Create remarketing lists without making changes to your existing Analytics snippet
- Create remarketing lists based on custom segments and targets
View filters may be applied retroactively to any data that has been processed.
- False
- True
What report shows the percentage of traffic that previously visited a website?
- Behavior > Frequency and Recency report
- Interests > Affinity categories report
- All traffic > Referrals report
- Behavior > New vs returning report
Once filters have been applied, what is the option to recover filtered data?
- Filtered data is not recoverable
- Data may be recovered within 10 days
- Data may be recovered within 30 days
- Data may be recovered within 5 days
For autotagging, what parameter does Google Ads include in the destination URL?
- adid=
- urlid=
- utm=
- gclid=
What report shows the percent of site traffic that visited previously?
- Sales Performance report
- Frequency & Recency report
- Referrals report
- New vs Returning report
What report shows users who initiated sessions over 1-day, 7-day, 14-day, and 30-day periods?
- Active Users report
- User Explorer report
- Users Flow report
- Cohort Analysis report
To view accurate data in a Custom Report, what action should be avoided?
- Pair metrics and dimensions of different scopes
- Use multiple dimensions together in the same report
- Create a report with Custom Metrics
- Use a Custom Dimension as a primary dimension
How would a view filter be configured to include only users from Brazil and Argentina?
- Filter 1: include Brazil > Filter 2: include Argentina
- Filter 1: include Argentina > Filter 2: include Brazil
- Filter 1: include Brazil or Argentina
- Filter 1: exclude all countries except Brazil and Argentina
What cannot be collected by the default Analytics tracking code?
- Device and operating system
- User’s favorite website
- Page visits
- Browser language setting
Views can include website data collected before the view was created.
- FALSE
- TRUE
What report shows which types of mobile devices visited a website?
- Technology > Network report
- Site Content > Landing Page report
- Mobile > Devices report
- All Traffic > Source/Medium report
Within how many days can a deleted view be restored?
- 25
- 5
- 35
- 15
What is not a benefit of using segments to analyze data?
- Isolate and analyze specific conversion paths using conversion segments
- Permanently modify the data in a view
- Analyze users by single or multi-session conditions
- Compare behavior metrics for groups of users like Converters vs non Converters
What report provides data on how specific sections of a website performed?
- Location report
- Frequency and Recency report
- Content Drilldown report
- Top Events report
What criteria could not be used to create a Dynamic Remarketing audience?
- Users who returned an item they purchased
- Users who viewed a homepage
- Users who viewed a search result page on a website
- Users who viewed product-detail pages
What report shows a visual representation of user interactions on a website?
- Behavior Flow report
- Landing Pages report
- Content Drilldown report
- Treemaps report
A new Custom Channel Group may be applied retroactively to organize data that has been previously collected.
- True
- False
When linking a Google Ads account to Google Analytics, what is not possible?
- Import Analytics Goals and transactions into Google Ads as conversions
- Adjust keyword bids in Google Ads from Google Analytics
- View Google Ads click and cost data next to site engagement data in Analytics
- Create remarketing lists in Analytics to use in Google Ads campaigns
What asset is used to build a remarketing list?
- Custom Dimension
- Custom Segment
- Custom Report
- Custom Metric
If the Google Merchandise Store sets up a URL goal of “/ordercomplete” and a Match Type of “Begins with”, which of the following pages on www.googlemerchandisestore.com will NOT count as a goal?
- /ordercomplete.php
- /ordercomplete/index.html
- /ordercomplete/thank_you.html
- /order/complete.php
What does assigning a value to a Google Analytics Goal enable?
- Track actual revenue from conversions
- Track real-time business revenue
- Analyze a website conversion funnel
- Compare goal conversions and measure changes to a website
When does a default Analytics session expire?
- When a user is inactive on a web page for more than 30 minutes
- After 30 minutes, regardless of user activity on a web page
- At noon every day
- When a user opens a new browser window
What report indicates the last page users viewed before leaving a website?
- Landing Pages report
- All Pages report
- Exit Pages report
- Pages report
Google Analytics cannot collect data from which systems by default?
- Offline inventory database
- Websites
- Online point-of-sale systems
- Mobile devices
What would prevent data from appearing in a Custom Report?
- Too many metrics in a Custom Report
- A filter that removes all the data
- Custom Report isn’t shared with users in the same view
- Too many dimensions in a Custom Report
Where should the Analytics tracking code be placed in the HTML of a webpage for data collection?
- Just after the opening <head> tag
- Just before the closing </body> tag
- Just after the opening <body> tag
- Just before the closing </head> tag
Segments will not allow you to do what?
- Create subsets of sessions or users
- Permanently alter data
- Build custom Remarketing lists
- Isolate and analyze data
To recognize users across different devices, what is required for User ID?
- A new Analytics account for reporting
- Google Tag Manager
- Sign-in that generates and sets unique IDs
- All of the above
What channel is not included in the default Channels report?
- Direct
- Display
- Organic Search
- Device
What is not a filter setting for data in views?
- Modify
- Include
- Restore
- Exclude
What feature can join offline business systems data with online data collected by Google Analytics?
- Data import
- Goal tracking
- User ID
- Google Ads Linking
Which reports indicate how website referrals, organic search, and ad campaigns assisted in conversions?
- Goals reports
- Acquisition reports
- Multi-Channel Funnel reports
- Ecommerce reports
In Multi-Channel Funnel Reports, what channel would not be credited with a conversion?
- Paid and organic search
- Website referrals
- Social network
- Television commercials
What type of Custom Report shows a static sortable table with rows of data?
- Flat Table
- Explorer
- Map Overlay
- Pivot Table
What feature is required to track customer search terms on a website?
- Enhanced Ecommerce
- Site Search
- Data Import
- Search filters
What is a “metric” in Google Analytics?
- The numbers in a data set often paired with dimensions
- The dates in a date range
- A segment of data separated out in a report for comparison
- A dimension that can help analyze site performance
What criteria cannot be used to create a Custom Segment?
- Ad type
- Dimensions
- Metrics
- Sequences of user actions
Which default traffic source dimensions does Google Analytics report for each website visitor?
- Campaign and Ad Content
- Source and Campaign
- Source and Medium
- Campaign and Medium
Which user characteristic may NOT be used to change keyword bids in Google Ads?:
- time of day
- location
- device
- ad preference
When does the Analytics tracking code send a pageview hit to Google Analytics?
- Every time a user adds an item to an online shopping cart
- Every time a user clicks a video on a website
- Every time a user searches on a website
- Every time a user loads a webpage with embedded tracking code
What campaigns require manual tags on destination URLs for tracking?
- None of the above
- Google Ads campaigns
- Autotagged campaigns
- Email campaigns
What filter would only include data from a campaign titled “Back to School” in Campaign reports?
- Custom Include filter with field “Page Title” and pattern “back to school”
- Custom Include filter with field “Campaign Name” and pattern “back to school”
- Custom Search and Replace filter with field “Campaign Name”, string “back to school”, and pattern “include”
- Predefined Include filter with “traffic to the hostname” “that are equal to” “back to school”
What scope applies to Custom Metrics?
- Customer
- Session
- Hit
- User
What report compares metrics based on user acquisition date over a series of weeks?
- User Explorer
- Active Users
- Users Flow
- Cohort Analysis
The default session timeout duration in Google Analytics is how many minutes?
- 5
- 10
- 30
- 20
What data does Google Analytics prohibit collecting?
- Product SKU(s)
- Billing city
- Purchase amount
- Personally identifable information
Using a standard Google Analytics configuration, which characteristics cannot be used to create a custom segment?
- Users 25 to 34 years old who have their browser set to Spanish
- Users who engaged in a social media or email campaign
- Users who viewed a page on a website, then watched a video
- Users who are female and have children
If a Destination Goal is created for a newsletter sign-up and a user completes the newsletter sign-up three times in three separate sessions, how many Goal conversions will Google Analytics count?
- 3
- 2
- 6
- 1
What is a “dimension” in Google Analytics?
- An attribute of a data set that can be organized for better analysis
- The lifetime value of a user in a given date range
- A report that offers different demographic information about your audience
- A comparison of data between two date range
What feature is required to collect the number of comments users posted to a web page?
- Custom Channel Groupings
- Calculated Metric
- Custom Dimension
- Custom Metric
Which metric reports on how often a channel contributes to a conversion prior to last-click attribution?
- Primary conversion
- Second-to-last-click attribution
- Assisted conversion
- Secondary conversion
What is the “Bounce Rate” in Google Analytics?
- Percentage of visits when a user landed on a website and exited without any interactions
- Number of times users returned to a website in a given time period
- Percentage of total site exits
- Percentage of sessions in which a user exits from a homepage
What model represents the hierarchical structure of a Google Analytics account?
- Property > Account > View
- Account > Property > View
- View > Account > Property
- Account > View > Property
To increase the speed at which Google Analytics compiles reports, what action could be taken?
- Choose “Faster response” in the sampling pulldown menu
- Apply an advanced filter to the report
- Remove any filters on the view
- Choose “Greater precision” in the sampling pulldown menu
Sampling is applied to reports before segmentation.
- TRUE
- FALSE
If a web page visitor clears the Analytics cookie from their browser, what will occur?
- All of the above
- Analytics will set a new browser cookie the next time a browser loads a tracked page
- Analytics will set a new unique ID the next time a browser loads a tracked page
- Analytics will not be able to associate user behavior data with past data collected
Which reports require the activation of Advertising Features?
- Geo reports
- Cohort Analysis reports
- Real-time reports
- Demographics and Interests reports
When does the tracking code send an event hit to Google Analytics?
- Every time a user performs an action with pageview tracking implemented
- Every time a user adds an event to their calendar
- Every time a user performs an action with event tracking implemented
- Every time a user makes a reservation
What campaign parameter is not available by default in Google Analytics ?
- utm_content
- utm_source
- utm_medium
- utm_adgroup
Sharing a Custom Report will share the report configuration and data included in the report.
- TRUE
- FALSE
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