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Google Ads Search Certification Exam Question and Answers Updated 2023

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About Google Ads Search Certification Exam

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Google Ads Search Certification Exam Details

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• Validity Period: 12 Months

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Fran decides to use custom ad scheduling to promote her farm-to-table restaurant. Why did she choose this option?

• She can’t afford to run ads at all times of the day and on all days of the week
• Her “goal’ is for people to visit her website
• Her ads generate 95% of her business on Fridays, so she’d like to show them more on that day
• She prefers not to limit ad exposure, regardless of when the restaurant is open

True or false: If you’d prefer to reach as many people as possible, use exact match or phrase match keywords.

• True
• False

Which is a best practice for optimizing a landing page for Google Ads?

• Easy-to-navigate content
• Several links to related websites
• The same programming language across the whole site
• Prominent headlines in several font styles and sizes

An advertiser wants to improve the position of ads on Google but isn’t willing to raise bids. What else could increase Ad Rank?

• Make changes to improve the components of Quality Score
• Review impression share data to identify missed opportunities
• Lower bids on keywords with a low clickthrough rate (CTR)
• Change keyword match types from exact match to phrase match

If you want to target ads to only people who speak Spanish, you can:

• have Google translate your ad and keywords into Spanish
• write your ad and keywords in English and target the Spanish language
• in your ad text, make a reference to Spanish speakers
• write your ad and keywords in Spanish and target the Spanish language

Keyword Planner can do all of these things except:

• Show search volume trends
• provide Quality Score estimates and validate keywords
• suggest keywords and ad groups that may not have occurred to you
• provide historical statistics on search volume

Dynamic search ads would be most helpful for:

• a global, online clothing retailer that changes its inventory seasonally
• campaigns that need to reduce exposure on competitive keywords
• moving an ad’s position dynamically in whatever direction a person’s eyes are looking
• a local restaurant with a dynamically changing menu that offers fresh, new entrees every day

To get an idea of whether you should continue to run a Search Network campaign on search partner sites, you can:

• use Keyword Planner to evaluate how the campaign might perform better on search partner sites
• segment the campaign’s data by network and evaluate its performance on search partner sites
• evaluate the campaign’s performance on search partner sites vs. display partner sites
• review the Overviews page to see the top searches on Google.com that caused your ads to display

You want to use Google Ads to promote your dog-sitting service. What kind of campaign might you create to reach dog owners, whether they’re searching on Google or surfing a pet-supply website?

• Search Network with Display opt-in
• Display Network
• Universal App
• Search Network

Blake is selling baseball caps and using conversion tracking. What information might he learn from the conversion tracking data?

• Lots of his site visitors are 49ers fans
• Lots of his site visitors are signing up for his baseball trivia newsletter
• Most of his customers are watching a ballgame when they visit his site
• Most people clicking on his ad already own at least 1 baseball cap

According to Google data, 70% of mobile searchers who’ve recently made a purchase have:

• visited a business’s website from the search results page
• called a similar business from their phone
• saved a business as a contact on their phone
• clicked to call a business from the search results page

You have a maximum cost-per-click (max. CPC) bid of US$2 for a keyword. To determine the prospective impact of raising this bid to US$3, you could use:

• Bid Simulator
• CPC Simulator
• Keyword Simulator
• Portfolio Simulator

An advertiser targeting only France determines that clicks have been received from people in Switzerland. Why might this happen?

• People located in France are using Swiss-related words like “hotels in Switzerland”
• People located in Switzerland are searching using France-related words, like “hotels in Paris”
• French people visiting Switzerland are searching on Google for information about Switzerland
• Swiss people are searching on Google for information about Switzerland

How would you determine the clickthrough rate (CTR) for a client’s search ads?

• Evaluate the number of clicks the ad accrues per day
• Divide the number of impressions the ad gets by its average position
• Divide the number of clicks the ad gets by the number of impressions it gets
• Divide the number of impressions the ad gets by the number of clicks it gets

You have a friend starting her first Google Ads campaign. What would you suggest about how to choose keywords?

• Set a theme for each ad group and choose related keywords
• Keep each keyword to a single word, rather than a phrase
• Include more than 50 keywords in 1 ad group
• Set a theme for each campaign and choose related keywords

Which conversion metric can give you more insight into how your ads drive conversions on mobile phones, computers, and tablets?

• Cross-through conversions
• Cross-OS conversions
• Click-through conversions
• Cross-device conversions

The majority of consumers want ads customized to their:

• age group
• country or nationality
• interests and hobbies
• city, zip code, or immediate surroundings

Which statement about ad extensions isn’t true?

• They tend to improve an ad’s visibility
• They can help improve clickthrough rate
• They often appear below the organic search results
• They show additional information about a business

Maria would like to target people who’ve already browsed her online clothing boutique by offering them a 10% discount on their first purchase. What tool should she use to reach these people on the Search Network?

• Flexible bidding
• Remarketing lists for search ads
• Dynamic search ads
• Retargeting lists for text ads

You’re reviewing the paid & organic search report for a client who runs a Maui snorkeling tour business, and you see that her business appears only in organic search for queries such as “boat snorkeling tour” and “beachside snorkeling tour.” You can use this information to:

• create 2 separate ad groups focused on boat and beachside snorkeling and include these queries as keywords
• increase the bids for the keywords that include the terms “boat,” “snorkeling,” and “beachside”
• increase the budget for all of her campaigns that contain these queries as keywords
• lower the budget for all of her campaigns that contain these queries as keywords

How might you explain to an account manager why she should identify how much a conversion costs when setting up conversion tracking for a client’s Search Network campaign?

• Knowing the cost-per-conversion can help her better optimize the campaign’s bids and budgets
• Cost-per-conversion data can indicate whether her profit will increase
• Knowing the cost-per-conversion can help her better optimize the campaign’s keywords
• Cost-per-conversion data can be compared with competitors’ cost-per-conversion data

An advertiser who sells designer dresses is selecting a landing page to pair with ads for a collection of spring dresses. A good landing page would show:

• top-selling dresses for all seasons
• a catalog of spring and summer dresses
• spring dresses in several colors
• a single best-selling dress

You’re tracking conversions in a budget-constrained campaign. If you raise cost-per-click (CPC) bids within the budget constraint, which result is most likely?

• Receive fewer conversions while paying less on average per conversion
• Receive more conversions while paying more on average per conversion
• Receive more conversions while paying less on average per conversion
• Receive fewer conversions while paying more on average per conversion

Yoon, who sells designer jeans, has a mobile app to help women determine what leg style looks best on their body type. What could she do to bring in more prospective customers?

• Add a call-only extension to her ad
• Use sitelink extensions
• Include a link to her mobile website in her ad
• Add a mobile-app extension to her ad

If you want to prioritize downloads of your mobile app instead of visits to your mobile site, you should:

• create a Universal App campaign
• add a call extension
• include the word “install” in the ad text
• add a sitelink extension

Having launched her first Search campaign, Asha wants to know just how many calls are being generated from the number in her ads, on her website, or clicks on a phone number on her mobile website. What conversion source should she track?

• Website
• Apps
• Imports
• Phone calls

According to 2015 Google Trends data, which term would consumers on mobile phones be most likely to type in a search engine?

• Shoe store sales
• Shoe stores near me
• Great shoe stores
• Shoe store addresses

To create a customer experience that’s relevant and useful at every touchpoint, a search advertiser should focus on:

• carrying over the theme of her traditional ad campaign to her online campaign
• launching a cross-device campaign
• running ads only on mobile devices
• addressing consumers’ needs

If an advertiser has the same keyword in 2 different ad groups, the one entered in a given auction will have the:

• highest Ad Rank
• lowest maximum CPC bid
• highest maximum cost-per-click (max. CPC) bid
• highest cost-per-acquisition (CPA) bid

Each of these are benefits you’d expect from Shopping ads except:

• ease of targeting without needing keywords
• free listings
• better-qualified leads
• more traffic and leads

The keyword insertion code in an ad’s headline is “Buy {KeyWord:Books}.” The ad appears when someone searches on “flower books” and the query matches a broad match keyword, “gardening books.” How would the headline read?

• Buy plant books
• Buy Gardening Books
• Buy flower-arranging books
• Buy keyword books

In order to differentiate ads from those of competitors, advertisers should:

• use special characters, such as asterisks or hashtags
• use exclamation points and words in all capital letters
• include prices and promotions
• mention competitor offers and prices

Joanna would like to direct users to specific pages on her website directly from her text ads, in addition to her ad’s final URL. What feature should she make sure to include in the formatting of her text ads to accomplish this goal?

• Keywords
• Ad extensions
• Headlines
• A landing page

The format of a Shopping ad is different from that of a standard text ad in that it includes:

• a product image, background color, and price
• a product image, title, price, and merchant name
• a product image, title, price, and extension
• a product image, title, and price

A client is asking you why he should evaluate the number of clicks on his search ads relative to the number of impressions received. What should you tell him?

• He can better understand what happens after potential customers click his ads
• He can get an idea of how many people who’ve seen his ads actually became customers
• He can better understand whether potential customers find his ads appealing
• He can get an idea of how many people double clicked his ads

An advertiser makes edits to an ad and notices that its position is lower than that of the previous version. What’s the most likely cause?

• The edited ad has a lower conversion rate
• The advertiser’s budget has been depleted
• The advertiser’s landing page is down for maintenance
• The edited ad is less relevant to the keywords in the ad group

A new client wants to promote his 3 Indian restaurants, in different areas of London, to people searching for places to eat. How might you organize his account?

• Create 1 campaign with an ad group for each menu item
• Create 1 campaign with an ad group for all restaurant locations
• Create several campaigns with 2 ad groups each: dine in and takeout
• Create 1 campaign with an ad group for each restaurant location

Jose has a limited Google Ads budget, and his ads aren’t showing as often as he wants. How might he improve results without spending more money on the campaigns limited by budget?

• Choose accelerated instead of standard delivery
• Slightly raise bids
• Slightly lower bids
• Replace his 3 most expensive keywords with lower-priced keywords

True or false: Shopping ads use Merchant Center product data to decide how and where to show ads.

• True
• False

You might analyze exact match impression share data to get an idea of:

• the number of times your ads were shown on the Search Network
• the percentage of eligible impressions you received for searches that exactly matched content on your landing page
• the percentage of eligible impressions you received for searches that exactly matched your keywords
• the number of eligible impressions your broad match keywords received

Megan enabled target cost-per-acquisition (CPA) bidding in all 6 of her campaigns. How can she tell if it’s improving her campaign performance?

• Enable and disable target CPA bidding every other day to observe differences
• Install a new conversion tracking code
• Monitor overall changes in clicks received
• Compare average CPA and conversion rate before and after using target CPA bidding

Why would the data for a Search Network campaign show conversions but no view-through conversions?

• A view-through conversion is counted when someone sees an ad in Google Search and calls the business
• A view-through conversion is counted when someone clicks on an ad in Google Search and converts on the site
• A view-through conversion is counted when someone sees an image or rich media ad on the Display Network but doesn’t click, and later converts on the site
• A view-through conversion is counted when someone clicks on an image or rich media ad on the Display Network and converts on the site

You sell chocolate and want to tailor your text ads so they more directly match people’s search terms, like “dark chocolate.” You use keyword insertion code “We sell {KeyWord:Chocolate}”.

Your headline could look like this:

• We Sell chocolate
• We Sell dark chocolate
• We sell Dark Chocolate
• We sell dark chocolate

One factor the Google Ads system uses to calculate an ad’s actual cost-per-click (CPC) is the:

• maximum CPC bid of the ad showing in the #1 position on the page
• maximum CPC bid of the ad showing one position lower on the page
• location targeting of the ad showing one position lower on the page
• cost-per-thousand impressions (CPM) of the ad showing one position lower on the page

What can you learn from attribution reports?

• The number of conversions the same customer completes after clicking an ad
• Budget usage for all Search campaigns, including limitations and opportunities for more traffic
• The series of steps customers take before completing a conversion, including information on ads, clicks, and other elements of a campaign
• The series of steps customers take after completing a conversion, including information on ads, clicks, and other elements of a campaign

Obi added a sitelink extension to her text ad and and wants it to show as often as possible. What’s the best way to achieve this?

• Lower her Ad Rank
• Raise her maximum cost-per-click (max. CPC)
• Lower her maximum cost-per-click (max. CPC)
• Add a second type of extension

You have an online electronics business and you’ve set up an ad group for digital cameras. What keywords could make this ad group as effective as possible?

• Words in your ad text, like model names of digital cameras
• General phrases related to photography, like “camera lens” and “camera base”
• Words from headlines on your website, like “electronics” and “sale on cameras”
• Brand names of your top competitors’ cameras

How does target cost-per-acquisition (CPA) bidding determine the optimal cost-per-click (CPC) bid?

• It uses conversion history to set higher bids when a conversion is more likely
• It adjusts CPC bids based on existing bid adjustments
• It bids a static CPC value based on the current maximum CPC settings
• It sets CPC bids as one-tenth of the current CPA bid setting

An advertiser selling computer monitors is writing new ad text for an existing ad group. Which meets Google Ads editorial and professional requirements?

• **Free** shipping on LCDs
• 20-70% off LCD monitors
• Cheap, cheap, cheap monitors
• BUY affordable LCDs

A successful Google Ads text ad:

• mentions at least 4 key selling points
• has a wrapping headline and at least 2 paragraphs of text
• ties the call-to-action to the landing page
• talks about the advertiser’s reputation

The automated “Maximize clicks” bid strategy attempts to get advertisers the most:

• impressions for their daily budget
• conversions based on their conversion goals
• impressions in their preferred position range
• clicks for their daily budget

Someone searches on “laptop computers” and clicks an ad. Which landing page would be most relevant?

• A computer store homepage
• A page showing laptops
• A page showing both laptops and desktops
• A page showing a tablet

AdWords Editor lets users do all of these things except:

• simultaneously make edits to multiple accounts online
• export and import files
• view statistics for all campaigns
• keep working while offline

If you’re currently using text, display, and video ads but also want to more specifically control spending on ads that appear when someone searches on Google, which additional campaign type would you choose?

• Universal App
• Search Network
• Display Network
• Search Network with Display opt-in

An advertiser enables target cost-per-acquisition (CPA) bidding and notices that conversions decrease. What might cause this?

• Try a different automated bid strategy
• Set the campaign budget to a 30-day cycle
• Specify the bid amount for each individual campaign
• Increase the target CPA bid

Zoe has a website selling customizable electronic greeting cards. What could be interfering with her getting the most possible conversions?

• It’s obvious on the landing page that she’s selling greeting cards
• The landing page shows popular cards, with easy navigation to specific categories like birthday, anniversary, congratulations, and get well
• Some of her keywords are on the landing page
• When people click the ad, they’re taken to the get-well category

An ad group contains the phrase-matched keyword “underwater camera.” Which search query may trigger an ad in this ad group to be shown?

• underwater camera case
• camera for use under water
• underwater digital camera
• underwater lens camera

You can add a “+” modifier in front of the words in a broad match keyword to:

• override a negative keyword with a positive one
• specify that certain words and their close variants be prioritized
• specify that someone’s search must include certain words or their close variations
• indicate that this keyword should be dynamically inserted in your ad text

According to Google data, after seeing an ad on their smartphone, more than half of people:

• send a text
• go to the company’s website and buy the product
• do a mobile search
• go to a store and buy the product

Your client sells gardening supplies online. You suggest she use sitelinks because they can:

• take people to subpages on her site about gloves, tools, and fertilizer
• bring people to her site from blogs about gardening
• take people to blogs about gardening
• be used with Shopping campaigns

True or false: Adding an extension to a text ad improves an advertiser’s Quality Score.

• False
• True

After searching for shoes, Sean clicks on an ad promoting a sale on sneakers, which has several pop-ups. What should the advertiser do to improve Sean’s experience?

• Remove the pop-ups
• Ensure that the pop-ups get Sean’s attention
• Ensure that the pop-ups relate to the search
• Remove all but one of the pop-ups

With call extensions, a customer who searches for Thai food on her mobile phone can see an ad for a Thai restaurant, along with a phone number, and make the call with one click. How is that priced?

• Negotiated in advance, with bulk discounts
• By the minute, based on the length of the call
• The same as when someone clicks on an ad
• Flat fee, based on the caller’s phone model

Which of these statements is true?

• Location targeting enables location extensions
• Location extensions appear when someone who’s physically near the business searches on relevant terms
• Location targeting determines which business address appears in an extension
• Location extensions appear when an advertiser targets a geographic location

A florist is advertising 5 types of bouquets, including those with roses. Which landing page is more likely to convert to a sale when someone searches on “roses”?

• The “Contact us” page
• The home page, showing 5 types of bouquets that include roses
• The page on which people can sign up for coupons
• The page showing rose bouquets

You want to see how raising your client’s target cost-per-acquisition (CPA) might affect his ad performance. Which tool could help?

• Target CPA Planner
• Target Bid Simulator
• Keyword Simulator
• Target CPA Simulator

An advertiser who uses ad scheduling has a custom bid adjustment for 9 p.m. to 12 a.m. on weeknights. The normal bid is US$0.40 and the bid multiplier is -25%. How much is the advertiser bidding for that time period?

• US$0.32
• US$0.03
• US$0.30
• US$0.31

A client wants to get more clicks on his ad and also raise his Quality Score. Which of these actions may get him more clicks but won’t raise his Quality Score?

• Adding an extension
• Improving a lower-level page on his website
• Reducing prices on his inventory
• Using the Shopping ad format

Which is a best practice for writing an effective text ad?

• Use all capital letters in the headline
• Make sure the headline wraps to two lines
• End the headline with an exclamation point
• Capitalize the first letter of each word in the headline

Your client’s product costs US$50 to produce, and it sells for US$150. She’s sold 10 units and spent US$700 on her Google Ads campaign. How would you calculate her return on investment (ROI) to help her understand the benefit of using Google Ads?

• US$1500 (revenue) / US$1200 (cost + Google Ads spend)
• [US$1500 (revenue) – 10 (number of products sold)] / US$1200 (cost + Google Ads spend)
• [US$150 (sales price) – US$1500 (cost)] / US$700 (Google Ads spend)
• [US$1500 (revenue) – US$1200 (cost + Google Ads spend)] / US$1200 (cost + Google Ads spend)

Which best describes the relationship between maximum cost-per-click (max. CPC) bids and Ad Rank?

• An increased CPC bid leads directly to a small increase in Ad Rank
• A CPC bid only affects Ad Rank on the Search Network
• A CPC bid is one factor that affects Ad Rank
• An increased CPC bid leads directly to a large increase in Ad Rank

Based on Google Ads editorial and professional requirements, which headline is most likely to generate clicks?

• “Free shipping on CuStOm Ts”
• “Design Your Own T-shirt”
• “Custom Tees, Click Here”
• “We sell custom t-shirts!”

Chanara, a senior account manager at a large digital agency, likes having a Google Ads manager account. What can she do with a manager account that she can’t do with an individual account?

• Use a single sign-in for all accounts
• Access the Google Ads Application Programming Interface (API)
• Upgrade multiple manager accounts
• Upgrade each individual Google Ads account

Dustin wants to write a great text ad that will get people’s attention when they’re searching on Google. What should he do to generate the most clicks?

• Put special characters in the ad headline
• Put the ad headline in all capital letters
• Include his business address in the ad text
• Include his keywords in the ad text

If your campaign’s daily budget is US$20, how much of your budget can be spent to show your ads on certain days, based on fluctuations in traffic?

• Up to US$24
• Up to US$30
• Up to US$20
• Up to US$21

Executives at a small e-commerce company are debating Google Ads performance metrics. If the budget is unlimited as long as return on investment (ROI) is positive, which recommendation best positions the company for maximum profit?

• Determine whether the campaigns are profitable, then test different target cost-per-acquisition (CPA) bid increases to see which maximizes total profit
• Ad spend should always be 7% of revenue, which should be used as the target ROI
• Decrease the target cost-per-acquisition (CPA) for the campaigns from US$15 to US$10 to drive an increase in profit per customer
• The company’s email campaigns are the most profitable, with a cost-per-acquisition of US$15, so it should use that as a benchmark when setting target cost-per-acquisition (CPA) bids

You’re reviewing the campaigns of a new client who wants to better promote his child daycare facility to parents researching childcare on their mobile devices. Currently, his ads include generic text about childcare. To optimize his ads for mobile, you might create an ad with:

• a headline and description text that includes a customer testimonial, and uses the previous visits automated ad extension to let people see when they last visited the client’s website
• the mobile version of the facility’s website as the landing page, and uses an interactive video showing current students and teachers reading together
• the computer version of the facility’s website as the landing page, and a headline and description text that encourages people to sign up for the facility’s newsletter
• a headline and description text that encourages people to sign up for a tour, and uses location extensions so they know where the client’s business is located

What information does a target cost-per-acquisition (CPA) bid strategy need in order to find the optimal cost-per-click (CPC) bid for an ad each time it’s eligible to appear?

• Forecast data
• Manual bid changes
• Test conversions
• Historical conversion data

To optimize a client’s campaign to get the most out of her mobile advertising, you can:

• set shorter conversion windows to capture users who convert after researching on multiple devices
• edit the campaign’s ad text to include information about how customers can purchase her product on their computers
• set a mobile bid adjustment for the campaign based on insights from estimated cross-device conversion and total estimated conversion data
• use the maximize clicks flexible bidding strategy to increase the number of clicks her ads get from users viewing her ads on mobile devices

Which option can you use to capture potential business later in the day, even on a limited budget?

• Ad delivery
• Bid capping
• Ad automation
• Bid allocation

An advertiser attempts to enable target cost-per-acquisition (CPA) bidding but the option isn’t available. The most likely reason is that the advertiser:

• has fewer than 5 conversions in the last 15 days
• is using Google Analytics
• has fewer than 15 conversions in the last 30 days
• is using another automated bid strategy

Hannah is having a sale. In her ads, she wants to include the amount of time left in the sale. What’s the best way to do this?

• Note the sale end date in the text
• Use the “Countdown” function
• Insert the Google Ads clock icon in each ad
• Use the “Sale duration” function

An advertiser implements target cost-per-acquisition (CPA) bidding and notices that the campaigns are receiving fewer conversions. What could help increase the number of conversions?

• Try a different automated bid strategy
• Set the campaign budget to a 30-day cycle
• Specify the bid amount for each individual campaign
• Increase the target CPA bid

You manage the campaigns for a client that runs a wine tour business in Florence. The ads have stopped showing on Google. If the budget is limited, what might help make sure the ads show?

• Raise the target cost-per-acquisition (CPA) bid
• Use accelerated delivery to show the ads throughout the day to make sure that the entire budget isn’t spent in the morning
• Improve the quality of the campaigns’ keywords by making sure they’re relevant to the ads’ text and landing pages
• Use target outranking share bidding

You have a budget of US$75 per day for your client’s Search campaign, and you’d like to set a maximum cost-per-click (max. CPC) bid of US$1. How can you validate that this is the right bid amount for getting the most clicks?

• Use bid simulators to see CPC estimates
• Bid across multiple ad groups to determine the average
• Try various CPC amounts to determine the average
• Raise your max. CPC to US$3 to cover possible competitive bids

You manage the campaigns for a baby stroller manufacturer that sells its products online and through large retailers. To calculate the total profits from these campaigns, you should:

• estimate revenue based on online sales, factor out gross margins, and subtract Google Ads costs
• estimate revenue based on the value of a click, factor out gross margins, and subtract Google Ads costs
• estimate revenue based on the value of an Google Ads customer, factor out gross margins, and subtract Google Ads costs
• estimate revenue based on in store sales, factor out gross margins, and subtract Google Ads costs

How would you explain the importance of ad impressions to a client who’s concerned that her Search Network campaign is generating impressions but no clicks?

• They can help her calculate how often someone clicked on her ad and then converted
• They can give her an idea of how often her ad is shown to potential customers
• They can give her an idea of how often someone clicked on her ad
• They can help her evaluate how engaging her ad is to potential customers

You can use target cost-per-acquisition (CPA) bidding to help:

• generate more clicks than manual bidding would generate
• get as many conversions as possible within a flexible budget range
• get as many conversions as possible within your budget
• get as many clicks as possible within your budget

A furniture store owner is creating her first Google Ads campaign. What’s the best way to group her products?

• Separate them in ad groups based on what she thinks will sell best on the Search vs. the Display Network
• Create a new campaign for every bed she sells in her store
• Separate them in ad groups with themes like sofa beds, king-size beds, and queen-size beds
• Group them in a single ad group

Nick sells 5 flavors of gourmet popcorn. Why is he bundling ads for his best-selling flavor, “Sweet & spicy coconut,” with related keywords like “coconut snacks” in a single ad group?

• It’s most efficient to have a single ad group
• To show ads promoting all the flavors to people searching for “gourmet popcorn”
• To make sure “Sweet & spicy coconut” continues to be the bestseller
• To show ads promoting “Sweet & spicy coconut” to people searching for that flavor

Return on investment (ROI) information can help you manage a client’s campaign by helping you determine how to:

• optimize your client’s keywords
• adjust your client’s budget
• optimize your client’s ad text
• All of the listed answers are correct

High quality ratings for an ad can:

• increase how often people click on it
• improve its position
• increase its average cost-per-click (avg. CPC) bid
• be achieved with an increase in bid

According to Google data, among consumers who conduct a local search on their smartphone, how many then visit a store within a day?

• About 10%
• About 50%
• About 20%
• Nearly everyone who’s ready to buy

Jonathan, who has a Bay Area sailing excursion business, notices that his text ads show below a competitor’s in search results when people enter keywords like “sailing excursions on San Francisco Bay.” Which automated bid strategy could help him attain the top position?

• Enhanced cost-per-click (ECPC)
• Maximize clicks
• Target outranking share
• Target return on ad spend (ROAS)

Drew is selling math textbooks and using cost-per-click (CPC) bidding for his campaign. What’s the final cost each time his ad is clicked?

• The projected maximum cost-per-click (max. CPC)
• The minimum amount needed to maintain a higher rank than the rank held by the next-highest bidder in the auction
• The average amount needed to make the ad appear somewhere on the page
• The average amount charged each time someone clicks on his ad

You have a food truck and want to reach people who are nearby on their mobile phones. Your maximum cost-per-click (max. CPC) bid is US$1. You set a mobile bid adjustment of +20% and a location bid adjustment of +50%. What’s the final bid amount?

• US$2.80
• US$1.80
• US$2
• US$1.70

You’re the account manager for a client who wants to increase reservations at her boutique hotel. You’ve been manually managing the bids for her campaigns, and you’re looking for ways to save time and optimize. How can you most effectively do this?

• Continue to manually set the bids to focus on driving clicks to the site in order to drive conversions
• Create 1 campaign and apply target search page location bidding to drive visibility and reservations
• Apply target cost-per-acquisition (CPA) bidding to drive conversions at her desired CPA
• Create 2 separate campaigns that include a mix of brand keywords and highly targeted keywords, and apply maximize click bidding to each campaign

Search terms report data shows that people who click on ads promoting your prescription glasses were searching for terms like “wine glasses” and “drinking glasses.” Which might you add as negative keywords to prevent your ads from showing on such searches?

• “glasses” and “wine”
• “prescription” and “glasses”
• “drinking” and “glasses”
• “wine” and “drinking”

Which report and metric should you analyze to see how often your client’s ads are showing above search results in comparison with other advertisers?

• Ad average position metric from the paid & organic report
• Average position metric from the Auction Insights report
• Ad group data that you customize with the Report Editor
• Top of page rate metric from the Auction insights report

The strategic use of different marketing channels affects:

• payment methods
• online purchase decisions
• target-customer demographics
• the average amount of each sale

You’re using target search page location bidding. You know it’s working because you see your ad:

• repeatedly mixed in with the organic search results
• on the first page of Google search results or in the top positions
• at the bottom of the every page of search results
• on the second page of Google search results or in the second positions

The owners of a coffeehouse would like to run an “afternoon espresso” promotion to increase sales on weekdays. Which Google Ads feature would be most effective for preventing their search ads from appearing at night and on weekends?

• Managed placements
• Custom ad scheduling
• Keyword Planner
• Automatic bidding

You own a pet-supply store with various category pages on your website, and you’ve set up a tracking template so you can manage tracking and redirect information. Your final URL for the keyword “dog treats” could be something like:

• http://www.3rdpartytracker.com/rd?keyword=751123&ad={creative}&url=http%3A%2F%2Fwww.example.com%2Ftreats%3Fstyle%3Ddog
• http://www.dogtreatseasytrackingdestinationURL.com
• www.trackingkeyworddestinationURL=12345678987654321%dogtreatsredirect
• http://www.2ndpartytracker.com/keyword=751123&ad={creative}dogtreats

Daley is managing multiple Google Ads accounts for a grocery store chain and using conversion tracking. What might make her daily Google Ads tasks simpler?

• Using 1 conversion code snippet with cross-account conversion tracking
• Using multiple conversion code snippets with single-account conversion tracking
• Combining the accounts for streamlined reporting
• Setting up automated conversion rules for both accounts

Data shows that your client’s ad that appears to people in San Francisco gets 120 conversions at a cost of US$1200 and cost-per-acquisition (CPA) of US$10, while ads showing in Houston get 70 conversions at a cost of US$1400 and CPA of US$20. If you have a CPA goal of US$12, what bid adjustment would you set for each location?

• +40% for San Francisco, -20% for Houston
• +20% for San Francisco, -40% for Houston
• +40% for San Francisco, -40% for Houston
• +20% for San Francisco, -20% for Houston

Small-business owner Marcos set up his Google Ads campaign by thinking of “obvious” keywords off of the top of his head. What’s one way he might improve them?

• Stick with the current keywords for 2 months to collect enough viable data
• Click the “Automatic keyword refresh” button
• See the suggestions on the Keywords page
• See the suggestions on the Opportunities page

You own a bed and breakfast in southern France and want to target English-speaking tourists looking for accommodations after they’ve arrived in France. What language and location should you target?

• English; the United States
• English; southern France
• French and English; the 5-mile radius around the bed and breakfast
• English; the 25-mile radius around the bed and breakfast

Roxanne’s online estate-jewelry sales are lagging despite running a great text ad. What else might she do to drive sales?

• Increase the number of keywords in each ad group
• Use the Shopping ad format
• Increase her maximum cost-per-click (max. CPC) bid
• Add a location extension to her ad

You’re working on the bidding strategy for a Search Network campaign. If the cost-per-conversion for mobile is lower than for desktop, how might you optimize the bidding strategy to increase the number of conversions?

• Increase the number of mobile-optimized text ads
• Decrease the mobile bid adjustment for the campaign
• Decrease the number of mobile-optimized text ads
• Increase the mobile bid adjustment for the campaign

Heather has a mobile app she wants people to keep using once they’ve downloaded it. How can she make it more engaging?

• Customize the app for each format (phone, tablet, computer)
• Use the bid strategy “Maximize engagement”
• Set up custom deep links
• Add some large, memory-intensive graphics

Which statement is true?

• Call extensions send people to a landing page with a phone number
• Call-only ads only let people call the business
• Call-only ads are available exclusively on the Display Network
• Ads with call extensions only let people call the business

Which ad rotation setting shows all ads in an ad group, even those with a lower clickthrough or conversion rate?

• Optimize for clicks
• Optimize for conversions
• Rotate indefinitely
• Rotate evenly

Your average bid is US$10 and you’ve enabled enhanced cost-per-click bidding (ECPC). Assuming you haven’t set any bid adjustments, ECPC can raise your bid to which amount when Google Ads sees an auction that’s more likely to lead to a sale?

• US$12
• US$13
• US$14
• US$11

Which is a best practice for writing an effective text ad?

• Talk about yourself and your business
• Make the text different from what’s on your landing page
• Use a passive verb in the headline
• Write several ads and see which one performs the best

A golf enthusiast regularly watches instructional videos about golf, has recently searched for the best golf clubs on Google.com, and has researched golf courses on Google Maps. Which type of Search Audience solution would best reach this individual?

·  Affinity Audience

·  In-Market Audience

·  Detailed Demographics

·  Similar Audiences for Search

 A water-sports company specializes in custom-made watercrafts and accessories.Their marketing manager decides to use the broad-match keyword, “boat.” The manager then adds “paddle” as a broad-match modifier. Which two searches may prompt the marketing manager’s ad? (Choose two.)

·  Boats and ships

·  Boat adventure

·  Travel on a paddle ship

·  A green boat paddle

·  Rowboat paddling

 After running a Google Search Ads campaign for several months, Meredith notices sales of her advertised products are starting to lag. She checks her Google Ads Recommendations page and notices that her campaign’s optimization score is 22%. What does this score tell Meredith about her Google Search Ads campaign?

·  The campaign’s budget needs to be raised by 22% to be fully optimized.

·  22% of the revenue she allocates to her campaign is being used in the wrong areas.

·  The campaign could be improved by 78% if the listed recommendations are followed.

·  Her campaign is being outperformed by 78% of businesses like hers.

 Alex has started a Google Search campaign designed to promote his online motorcycle accessories store. His store focuses on custom helmets. How might Google Search Ads provide value to Alex?

·  By showing his ad to people searching for related information about helmets.

·  By linking to Alex’s ad from related social-media groups.

·  By displaying Alex’s ad on a website that reviews motorcycle helmets.

·  By including his ad on similar motorcycle accessory store websites.

-An advertising executive takes over a Google Search ads campaign. On his Google Ads Recommendations page he notes that the campaign’s optimization score is 40%. What does this score indicate?

·  The campaign could be improved by 60% if the listed recommendations are followed.

·  The campaign is 60% less optimal than other company campaigns.

·  The campaign is running 40% over budget.

·  The campaign is 40% optimized for the given keywords chosen by the previous campaign manager.

 As a digital strategist, Jared wants to add something extra to his ads to give users more incentive to click and convert. He’s considering using the two optional field paths in the URL component of the ad, but needs to be certain his messaging will fit. How many total characters can he use in each of these optional paths?

·  Up to 15 characters in each

·  Unlimited number of characters in each

·  Up to 10 characters in each

·  Up to 10 characters in one and 5 in another, for a total of 15

 As an advertiser, creating your first text ad in Google Ads is a simple five-step process. Arrange the five steps in order, with the first step on top.

Bernadette’s in charge of marketing a new product in a highly competitive segment. She’s planning to launch a Google Search campaign as part of her overall strategy. What value can be recognized by launching a Google Search campaign?

·  It will bring Bernadette’s website better page rank.

·  Ads from Bernadette’s campaign will appear in traditional media with related content.

·  Her business will have a competitive presence with similar businesses during searches.

·  Users will receive ads when physically near any of Bernadette’s storefronts.

Bob’s electronics company has quite a buzz around a new television they’re launching, called UltraView1000. This television is equipped with an accessibility feature that lets voice commands it. Bob decides to use broad match modifier in his Search Ads campaign with the keywords “television,” “accessible,” and “voice.” Which benefit does broad match modifier give Bob’s Search Ads campaign?

·  Bob’s ad will appear if search terms contain at least one of the keywords or variations of those terms.

·  Bob’s ad will appear if search terms contain at least one of the keywords and words right before or after them.

·  Bob’s ad will appear if the search terms contain all three of the exact keywords.

·  Bob’s ad will appear if search terms contain at least all three of the keywords or variations of those terms.

-Bob’s electronics company is launching a new television called UltraView1000. Bob decides to use broad match in his Search Ads campaign with the keyword “television.” How will broad match benefit Bob’s campaign?

·  Bob’s ad will appear if the search terms only contain his brand of television, UtraView1000.

·  Bob’s ad will appear if search terms contain some variation of his keyword, such as “TV.”

·  Bob’s ad will only appear if the search terms contain the exact keyword, “television.”

·  Bob’s ad will only appear if the search term is exactly “television” with additional words before and after.

-Bob’s electronics company is launching the sale of a new television, UltraView1000. Bob decides to use phrase match in his Search Ads campaign because he wants searches that contain UltraView1000 to show his ad. How else will phrase match benefit Bob’s campaign?

·  Bob’s ad will show on searches for television features similar to UltraView1000.

·  Bob’s ad will show on searches for UltraView1000 and additional words before and after.

·  Bob’s ad will show on searches for televisions that came to market at the same time as UltraView1000.

·  Bob’s ad will show on searches with only UltraView1000 included in them, with no additional words.

-Brenda’s working on improving a Google Search Ad’s quality score so it potentially gets a better ad rank and performs better in the ad auction. What change to Brenda’s ad might improve the Ad Rank?

·  Incorporating an image to make the ad more enticing.

·  Making the headline bold to potentially improve the eCTR.

·  Using colors in the message text to improve Quality Score.

·  Adding seasonal messaging during the holiday season.

-Brian manages his company’s Google Search Ads campaign. He regularly reviews the optimization score to make his Google Search campaign as effective as possible. What is Brian’s optimization score based upon?

·  Testing and reporting on the speed of Brian’s websites

·  Key aspects of his accounts, including statistics, settings, and industry trends

·  Judging ad popularity on social media

·  Comparing Brian’s sales with ad serving data

-Carlton runs an adventure excursion company in South America. He’d like to increase the number of people booking his tours. Which activity will lead potential customers to Carlton’s company through Google Search ads?

·  Watching an online video about South America.

·  Researching South American holiday destinations online.

·  Looking up passport rules for South America.

·  Browsing an adventure activities website.

-Carrie owns a gardening store and uses a website to promote all the products she sells. A user saw a Google Search ad for one of her products. What might the user have been doing?

·  Watching a YouTube video on rose cultivation.

·  Searching for related gardening information.

·  Browsing Carrie’s store website.

·  Reading an e-mail from Carrie’s business.

-Clara is an advertising director who has been tasked with optimizing her company’s Google Search campaign. How can Clara use the optimization score to benefit her campaign?

·  To judge the popularity of her website compared to others

·  To understand the network performance of her website

·  To find how close her campaign is from potential ideal results

·  To compare the efficacy of her ad text creative with that of other ads

-Each Similar Audience has its seed list members removed to ensure what?

·  That ads are shown in competitive positions

·  That only highly-relevant traffic is targeted

·  That ads do not risk double-serving

·  That no user overlaps between a similar list and its seed list

-Francine is advertising her company’s newest video-editing software and related products. She knows that best practice is to create 3-5 ads in each of her Search Ad groups. Why does Google make this recommendation?

·  More ads in an ad group means they receive a higher-quality score.

·  More ads in an ad group increases the chances of showing more than one ad per auction.

·  More ads in an ad group means lower bounce rates for landing pages.

·  More ads in an ad group means more options for success in an auction.

-Gina wants to be able to try out multiple combinations of headlines and descriptions in order to optimize her results. Her marketing department suggests that she use responsive search ads. What are two benefits Gina could derive from using responsive search ads? (Choose two.)

·  More relevance

·  Less click-fraud

·  Greater flexibility

·  Longer funnels

·  Lower eCTR

-Ginger’s working on creating her first Google Search Ad. She wants to create an inviting and relevant ad, so potential customers will respond favorably. To earn user clicks, Ginger should focus on creating an ad that _____. (Choose two.)

·  has a larger font size

·  includes a current promotion

·  is listed after search results

·  includes at least two different colors

·  has a relevant headline

-Helen’s Heating and Air (HHA) wants to encourage interest in their new smart refrigerators. They know that WidgetCo also sells smart refrigerators. HHA’s marketing manager creates the broad match keyword “refrigerator,” and adds “WidgetCo” as a negative keyword. Which two searches may prompt the ad? (Choose two.)

·  WidgetCo customer support

·  Refrigerator reviews WidgetCo

·  Smart refrigerator reviews

·  Energy-efficient fridge

·  WidgetCo refrigerator installation

-How can ad extensions contribute to increasing user engagement?

·  With attractive images and videos.

·  Ad extensions include a “like” button to gauge if an ad is favorable.

·  Ad extensions include a “share” button.

·  By addressing a user’s intent, device, and location.

-Ideally, what’s the minimum number of values you should aim for per header when using structured snippet extensions?

·  3

·  6

·  4

·  5

-In-market audiences allow the opportunity to specifically identify what kind of user?

·  Someone who has an interest in a topic

·  Someone who is in the mindset to buy

·  Someone who writes content about a topic

·  Someone who has a passion for a topic

-In-Market audiences would be suited to reach which user?

·  Someone with a qualified interest in mountaineering

·  Someone looking to purchase a new car

·  Someone researching the safety features of baby prams

·  Someone excited about a new movie release

-It is 10 a.m. and you are sitting in a train station in London, looking through your calendar on your tablet. You realize you forgot to book a boat ride for your trip to San Francisco to see Alcatraz prison. Match each signal type with how it is demonstrated in this situation.

·  I love historical sites and San Francisco. (2)

·  It is 10 a.m. (1)

·  I am using my tablet. (4)

·  I am sitting in a train station in London. (5)

·  I need to book a boat ride. (3)

-Jamie wants to focus on selling her overstocked blue saucepans. She sets up keywords using a broad-match modifier. What are two ways the broad-match modifier makes Jamie’s work easier? (Choose two.)

·  She doesn’t have to think of all the related saucepan keywords.

·  She can explicitly choose keywords to ignore.

·  Her ad will only show for “blue saucepans.”

·  She can easily select the color she wants to focus on.

·  She can choose the exact searches her keywords will match.

-Jasmine is the director of marketing for a chain of clothing stores. She’s been given a set budget and needs to drive as many potential customers to her website as possible. What automated bidding strategy should she use in her campaign?

·  Target return on ad spend (tROAS)

·  Target impression share

·  Maximize clicks

·  Maximize conversions

-Jennifer’s company wants to increase online sales of a featured product by connecting with users who are actively researching similar products. What benefit would a Google Search campaign provide Jennifer?

·  Her materials will display at the top in organic search results.

·  Her ads are likely to appear when a user is visiting a competitor’s website.

·  Her ads may appear when a user is likely to be interested in her product.

·  She can instantly have a social media presence with ads.

-Jennifer’s looking to limit the number of people who see her Google Search Ad for an all-inclusive vacation to Paris. She doesn’t want to match with people looking for anything else — just “all-inclusive vacation Paris.” So she limits who sees her ad using exact match type. Which search terms might match with Jennifer’s ad?

·  Best all-inclusive vacation

·  All-inclusive family Paris vacation

·  All-inclusive vacation

·  All-inclusive Paris holiday

-Jerry’s managing a Google Search campaign and would like to improve the position in which his ads appear. He’s increased his bids, but his ad still isn’t showing at the top of Search results. What else might he do to improve his Ad Rank?

·  Remove ad extensions.

·  Create a helpful, relevant landing page for the ad.

·  Reduce the number of words in the ad.

·  Control user signals and attributes.

-Jim has created a Google Search ad with a bid of $5. Two other advertisers in an auction have bids of $2.50 and $2. How much would Jim pay for the first spot in the auction?

·  $2.51

·  $5

·  $4.50

·  $2.50

-Jimmy sells televisions on his website. He notices he’s getting traffic from searches for a brand he doesn’t carry, and sets up a negative keyword for that brand. How does the negative keyword help Jimmy’s advertising campaign?

·  Jimmy’s ads will appear at a lower rate when users search for the television brand.

·  Common misspellings and synonyms of his keywords will still allow his ads to be shown.

·  His ads won’t be shown to users searching for the uncarried brand.

·  Ads for Jimmy’s business will be shown to the widest possible audience.

-John’s company makes a great product and customers are happy with their purchases. Unfortunately, few potential customers visit the company’s website. What are two ways that responsive search ads could help John’s company reach more potential customers? (Choose two.)

·  With multiple headline and description options, responsive ads can compete in more auctions for a wider range of search terms.

·  With higher per-sale transaction returns, responsive ads increase the working budget for an advertiser’s active campaigns.

·  With lower costs-per-click, advertisers using responsive ads can afford to be in more daily auctions.

·  With machine learning making the decisions, responsive ads are given preferential treatment by the system in every auction.

-John’s Plumbing prides itself on excellent customer service, especially during after-hours service calls. They want to connect with people who need emergency plumbing services in the middle of the night. Which criteria should John’s Plumbing configure to meet this goal?

·  Networks

·  Devices

·  Ad extensions

·  Ad scheduling

-Karen has evaluated her Google Search Ads campaign’s optimization score after noticing that the campaign’s performance had slipped. The score is much lower than it was a month ago. She accepts an optimization recommendation from the available list. What will happen to her campaign’s optimization score?

-Karen’s washing machine broke, so she’s conducting a search on Google to find a new one. She sees a number of Google Search Ads for washing machines in the results. Which of the following make up some of the parameters that the Google Search Ads auction uses to determine what ads Karen sees? (Choose two.)

·  Campaign type

·  Advertiser campaign count

·  Size of ad group

·  Ad relevance

·  Advertiser bid

-Laverne created her first Google Search campaign for her yoga school. She selects the Google Search Network and by default, Google Search partners. Which benefit will she gain by appearing on Google Search partners?

·  Increases the geographic distribution of her ad.

·  Extends her reach to additional sites.

·  Allows her to reach to all device types.

·  Enables her to partner with other similar businesses.

-Leo is in charge of advertising for the clothing lines of a large manufacturer. He uses his Google Ads Recommendations page to help him evaluate his Search Ads campaigns. Which feature makes the optimization recommendations valuable for Leo?

·  The recommendations are tailored to the specific account.

·  The recommendations only apply to select keywords.

·  The recommendations provide general insight from Google.

·  The recommendations are created by higher-level account executives.

-Lisa sells kitchen furniture through her website. While her sales are stable, she’s concerned that they’re not keeping pace with those of other online furniture stores. How can a Google Search campaign benefit Lisa’s business?

·  Her business will have a competitive presence with similar businesses during searches.

·  Her business will have a higher ranking in organic search results.

·  Ads for her business will appear across a variety of digital and traditional media.

·  Potential customers will be automatically directed to her business website.

-Marco owns a company that installs smart-home accessories. His employees recently completed specialized training on installing specific units for garage doors. He wants to capitalize on his employees’ new skills. How could a Google Search campaign benefit his business?

·  His ad may appear when people research similar installation options.

·  His ads will be shown at random, thereby generating new cold leads.

·  His ads will be displayed on related industry websites.

·  His website will appear higher in organic ranking.

-Mario is working on a text ad that will run on the Google Search Network. He filled in each component with the necessary information. What component asked Mario to highlight unique details about his product and limited the number of characters he could use to two fields of 90 characters?

·  The headline component

·  The URL component

·  The banner component

·  The description component

-Marta’s online store sells accessories for a widely used smartphone, and her current customer base shares a number of relevant characteristics. She believes she’ll have her best return on investment by narrowing her Google Search campaign audience. Which two Google Search campaign settings can be configured to reach more specific customers? (Choose two.)

·  Budget type

·  Web browser

·  Device type

·  Location

·  Budget

-Mary is tasked with designing an advertising campaign for her company, an online pet food store and app, and she’s exploring different campaign options. Which campaign types are available to her in Google Ads?

-Mary wants to run a text ad on the Google Search Network. She’s new to text ads and needs to start with the basics. What are the three components of a text ad on the Google Search Network that Mary will need to know?

·  Tagline, AMP, Characters

·  Headline, URL, Description

·  Beacon, Tag, Conversion

·  Headline, Descriptor, Image

-Match each ad extension with the benefit it brings to a user’s ad experience.

·  Allowing mobile users to directly call a business (2)

·  Directing users to specific pages of a website (4)

·  Highlighting value-adding attributes of the business, products, or services to users (3)

·  Describing features of a specific product or range of products or services offered by the business before users click on the ad (1)

-Match these Search Audience solutions with the benefits they can bring to your campaigns.

·  To reach people based on the likelihood of their marital status, education, parenting stage, and homeownership (2)

·  To upload your own data into Google Ads and reach custom segments across devices (4)

·  To drive consideration among people who are actively researching the products or services you offer (3)

·  To help reach people who have engaged with your website or YouTube channel in the past (1)

-Michael built a high-quality ad with an excellent keyword list. He’s disappointed the ad isn’t being shown as much as he’d like. What’s a likely reason for his ad not being frequently displayed?

·  He hasn’t supplied a link for the ad.

·  He has too much information listed in his ad extensions.

·  Users may be misspelling his keywords.

·  His bid for the ad is too low.

-Organize these steps in the correct order to set up an effective Customer Match strategy. (The first step should be on top.)

-Peggy owns a house-cleaning service. She built a booking website and is ready to promote her services online. She wants her ads to reach people actively looking for businesses similar to hers. Which Google Ads campaign should Peggy use to make sure potential customers consider her services and take action by booking house cleanings?

·  Video

·  Display

·  Shopping

·  Search

-Pete is the marketing director for an electric car company. He recently chose “leads” as his Google Search campaign marketing goal. What did he hope to achieve by selecting “leads” as his goal?

·  Encourage customers to purchase electric cars.

·  Have more people view his website.

·  Promote videos that speak to the business mission.

·  Increase e-mail list sign-ups from potential customers.

-Priya only has $500 a month to spend on her campaign, but she needs to drive as many potential customers as possible to her website. What type of automated bidding strategy would be best for Priya’s campaign?

·  Target impression share

·  Enhanced cost-per-click (eCPC)

·  Maximize clicks

·  Target return on ad spend (tROAS)

-Rashid wants to raise awareness of his brand and build campaigns focused on branded terms. He doesn’t have much time to devote to daily bid management, so he decides to use automated bidding to lighten his workload. What automated bidding strategy should Rashid consider using?

·  Maximize conversions

·  Target impression share

·  Target return on ad spend (tROAS)

·  Enhanced cost-per-click (eCPC)

-Reggie manages the online marketing campaigns for a vitamin and supplement store. He launched a Google Search campaign and chose website traffic as his campaign marketing goal. Which outcome is Reggie expecting from the campaign?

·  More followers on the store’s social media presence.

·  Getting more customers to learn about his products.

·  More online sales through Reggie’s online store.

·  E-mail sign-ups from people interested in a healthy lifestyle.

-Rina notices that her ad’s average cost per click (CPC) is significantly higher than the industry benchmark. But she’s not seeing improvements in her ad’s position. What can she do to potentially get a higher ad position?

·  Match the bid to an industry benchmark.

·  Improve the ad’s quality score.

·  Decrease the number of ad groups.

·  Increase the number of ad groups.

-Samira has been tasked with increasing the relevance of her company’s ads. She has been told that she can use multiple headline options in her responsive search ads as a way to increase relevance. How many headlines can Samira include in a single responsive search ad?

·  Up to 15 headlines

·  Up to 50 headlines

·  Up to 25 headlines

·  Up to 5 headlines

-Samira recently opened an online potted plant store and needs to promote it. She chose Google Ads because it offers advertisers different campaign types that determine where ads will appear and the format in which they’ll be displayed when viewed. What Google campaign type will help her reach her most valuable audience?

·  TV campaigns, which promote her products directly to consumers while they’re watching their favorite network and cable TV programs.

·  Shopping campaigns, which promote her products by giving consumers detailed information about what she’s selling before they click her ad.

·  Social media campaigns, which showcase her products to users while they browse their favorite social-media platforms.

·  App campaigns, which can increase engagement, app installs, and even in-app actions, such as ordering her products.

-Sam’s new to Google Search Ads and worries he may not have the skills or time to run a successful ad campaign. Which two Dynamic Search Ads features will be of help to Sam? (Choose two.)

·  The user interface for Dynamic Search Ads excludes all manual controls.

·  Dynamic Search Ads require no initial user configuration.

·  Destination URLs are automatically kept up-to-date.

·  Dynamic Search Ads don’t have to undergo the bidding process.

·  Machine learning helps automatically find new keywords.

-Sandy, an expert on Search marketing, knows she should use extensions effectively in order to optimize her Google Ads campaign results. What’s Google’s recommendation about extensions?

·  Use no more than two extensions per campaign or ad group.

·  Use at least five extensions and add only to ad groups.

·  Use ad extensions only when advertising the service industry.

·  Use at least three extensions in each campaign or ad group.

-Sarah’s Autos sells multiple automobile brands, showcasing used, pre-owned, and new vehicles. The company’s advertising manager decides to configure a broad matching type for the keyword “automobile,” in order to reach a broader group of potential visitors. Which two user searches may generate the advertising manager’s ad? (Choose two.)

·  Car

·  Travel

·  Road

·  Bicycle

·  Automobile

-Silly Sayings is seeing a lot of website traffic, but the company wants to generate more qualified leads. They’re interested in trying ad extensions to see if they can increase the number of qualified leads they receive. In what way can ad extensions assist companies such as Silly Sayings in generating more qualified leads?

·  By presenting users with catalog options for a product.

·  By dynamically using negative keywords, based on a user’s website content.

·  By attracting users with creative assets.

·  By providing users with relevant information up-front.

-Singh’s marketing company has created an enticing ad that receives many clicks. What effect will the ad likely have on the Google Ads auction?

·  The quality of the ad will ensure the ad’s cost-per-click will be reduced by at least 40%.

·  The higher expected click-through rate will lead to a higher Ad Rank.

·  The ad will lead to a higher cost-per-click for the advertiser.

·  The advertiser will receive more bids in the auction.

-Siona needs to make sure her ads are getting a minimum number of impressions on the top of the page. What type of automated bidding strategy is Siona using?

·  Maximize clicks

·  Target impression share

·  Target return on ad spend (tROAS)

·  Target cost-per-acquisition (tCPA)

-Steven is an advertising executive at a large auto parts company. He uses his Google Ads Recommendations page to help him with strategies to optimize his Google Search Ads campaigns. One reason Steven values the optimization score is because it makes it possible for him to do what?

·  Apply recommendations across multiple layers of his advertising strategy

·  Stay focused on certain keywords

·  Make use of the expanded daily update frequency

·  Receive information on general trends

-Swee Yin’s fashion-apparel department store runs a popular biannual sale on men’s hats, with large discounts and surprise bonus items. She wants to tailor her Google Search campaign to highlight this sale. How can Google Search campaigns be tailored to promote her company’s sales event? (Choose two.)

·  By choosing “leads” as the campaign goal.

·  By creating a new ad group for the sale.

·  By adding coupon alerts to people nearby the store.

·  By targeting specific device operating systems.

·  By setting campaign start/end dates.

-Tara is using Search Audiences to reach her most valuable customers. Which direct benefit might she obtain by using Search Audience?

·  Learning granular insights regarding her search network performance

·  Receiving automatically-generated keyword and ad content suggestions

·  Delivering a customized message to the right user at the correct bid

·  Getting suggestions on the best automated bid strategies for her campaigns

-Theo is looking to improve his Google Search Ads campaign. On his Google Ads Recommendations page, he notices that his Google Search campaign has an optimization score of 75%. What does this mean?

·  The campaign is performing 25% under budget.

·  The campaign needs a 75% improvement to be fully optimized.

·  The campaign is performing better than 75% of all search campaigns.

·  The campaign could improve up to 25% by following the listed recommendations.

-Tomacz wants to use a Google Search Ads campaign to capture the attention of customers searching for camping equipment online. What’s a key benefit of a well-managed Google Search Ads campaign?

·  Displayed ads are relevant to a potential customer’s Google search.

·  Potential customers can search the ads for specific products.

·  Ads appear intermixed with organic search results.

·  Ads send follow-up information to the potential customer.

-Trevor owns a manufacturing business that makes specialized hiking and rock-climbing gear. He’s a small player in the market, but he’s ready to scale up his business. Which Google Ads campaign type should Trevor use to increase his brand’s exposure and reach audiences interested in hiking and rock climbing across the web?

·  Display

·  Search

·  Shopping

·  Video

-Trina sells dolls and accessories, and doesn’t have much time to update her Search campaigns with her ever-changing inventory. How can Dynamic Search Ads help Trina?

·  Lower bid rates can be utilized, based on inventory levels.

·  Keyword lists can be automatically created based on website offerings.

·  The inventory update dates can be manually set.

·  Additional web crawlers can be employed to review her inventory.

-Wendy is setting up a Customer Match strategy to reach a list of prospective customers. What must she provide?

·  A linked Google Analytics account

·  Conversion tracking

·  Customer relationship management data

·  A Google remarketing tag

-What ad extension is only available as a full automated ad extension?

·  Message extension

·  App extension

·  Price extension

·  Seller ratings extension

-What are two main benefits of using Search Audience solutions? (Choose two.)

·  Making the right bids when certain groups of people are searching for your product or services

·  Identifying the most effective ad schedules to get the best results from your budget

·  Reaching different audience segments with unique messaging that is highly relevant to them

·  Reviewing missed opportunities with regards to ad extensions and ad variations

·  Getting detailed insights into which bid strategies can work best for your search network campaigns

-What are two ways Dynamic Search Ads brings value to an advertising campaign?

·  It allows for greater control over keywords.

·  It promotes advertising on social media platforms.

·  It creates new ads automatically.

·  It finds traffic an advertiser might miss.

·  It reduces the needed advertising budget.

-What content could be used for a structured snippet extension?

·  Free shipping

·  Contact our team

·  Berlin, London, Paris, Singapore

·  Text an expert now

-What does adding callout extensions to your Google Search ads enable you to do?

·  Highlight information about value-adding attributes of your business, products, or services.

·  Extend ads with a phone number, allowing mobile users to directly call your business.

·  Gives you the option of driving traffic to your website or to the app store from a single text ad.

·  Direct users to specific pages of your website.

-What does layering an Affinity audience with a broad keyword targeting campaign help you do?

·  Reach people based on specific demographics such as marital and education status

·  Reach people who have been identified as being in the mindset to buy

·  Ensure your ads are only seen by people who have demonstrated a qualified interest in your service and/or product(s)

·  Find new customers that share the behaviors and characteristics of your marketing audience segments

-What is a main benefit of using Search Audience solutions?

·  They can help send the right message to the right customer with the right bid.

·  They automatically generate new keyword and ad content suggestions.

·  They get detailed analytical insights about search network performance.

·  They identify ad extension opportunities to improve average click-through rates.

-What is the minimum number of users a remarketing list must have before being used with a Remarketing List for Search Ads campaign?

·  10,000 users

·  1,000 users

·  500 users

·  100 users

-What Search Network text ad component provides up to three fields of 30 characters each?

·  The headline component

·  The website URL component

·  The conversion component

·  The description component

-What two ad extension types can also be served as automated ad extensions? (Choose two.)

·  Location extension

·  Promotion extension

·  Call extension

·  Sitelink extension

·  Callout extension

-What Search Network text ad component provides up to three fields of 30 characters each?

·  The headline component

·  The website URL component

·  The conversion component

·  The description component

-What two ad extension types can also be served as automated ad extensions? (Choose two.)

·  Location extension

·  Promotion extension

·  Call extension

·  Sitelink extension

·  Callout extension

-What’s a key objective in delivering ad extensions?

·  Providing the right users with the right information at the right moment.

·  Opening up additional ad space to extend character limits.

·  Making ads more appealing with the use of image and video assets.

·  Giving users control over the types of ads that they see.

-What’s an accurate description of callout extensions?

·  Extends ads with a phone number, allowing mobile users to directly call a business.

·  A mobile-only format that enables users to contact a business via text messages.

·  Additional links that direct users to specific pages of a website.

·  Short, specific snippets of text that highlight value-adding attributes.

-What’s an example of an effective callout extension?

·  Contact our team

·  Send us a text for more information

·  Learn more about us

·  Free returns

-What’s the maximum number of ad extensions that can show for a particular query or device at any given time?

·  2

·  3

·  1

·  4

-What’s the primary benefit of using structured snippet extensions in your ads?

·  Gives users specific information about what you’re offering, before they visit your website.

·  Lets you show your business address, phone number, and a map marker alongside your ad text.

·  Allows potential customers to navigate to specific pages of your website directly from the ad.

·  Lets you quickly display information about your promotions without having to update every ad.

-When are automated extensions, such as Seller Ratings, shown?

·  When an account is white-listed for them.

·  When Google predicts they’ll improve ad performance.

·  When an automated extension campaign is created.

·  When an advertiser manually opts in to receive them.

-When creating a text ad for the Search Network, advertisers will need to include three distinct components. These include the headline and the URL. What else must the advertiser include?

·  The landing page

·  The site tag

·  The analytics

·  The description

-When creating an ad, how does Greg know what it will look like to his potential customers?

·  Greg can see previews of all his ads by logging into his Google My Business account and choosing the Preview tab.

·  Greg must type in the specific keywords he’s targeting once his ad has been approved, then view it in a browser.

·  Google provides examples of desktop ads using the keywords selected in the campaign to create a generic preview.

·  As he types in his URL, headline, and description, a preview of the mobile and desktop versions of his ad will appear.

-When running Remarketing Lists for Search Ads campaigns, some audience lists have higher potential to convert leads than others. Order the audience lists from highest to lowest potential. (The highest potential should be on top.)

-When should you use Remarketing Lists for Search Ads?

·  To identify loyal customers and expand the reach to those that resemble your customers

·  To reach out to new customers that share the behaviors and characteristics of your remarketing audience segments

·  To reach people, based on advanced demographic criteria

·  To reach people who have already engaged with your website in the past

-Which Dynamic Search Ads option allows an advertiser to group web pages under custom labels?

·  URL filtering

·  Categories

·  Landing pages

·  Page feeds

-Which is required for an ad to be served to a user?

·  The keywords must be relevant to the search term.

·  The search terms must be unique to a company.

·  The keywords must be unique to only one campaign.

·  The keywords must be listed in all ad groups for a company.

-Which Search Audience solution would assist you in finding new customers that share the behaviors and characteristics of your remarketing audience segments?

·  In-Market Audiences

·  Affinity Audiences

·  Customer Match

·  Similar Audiences for Search

-Which statement is true about serving relevant ad extensions?

·  They prevent all irrelevant traffic from clicking on your ads.

·  They encourage users to make more informed decisions and take action.

·  They provide advertisers with additional insights within the search term report.

·  They generate new creative suggestions for both keywords and ads.

-Which user data can be uploaded when creating a Customer Match strategy? (Choose two.)

·  Employment status

·  Highest level of education

·  Age

·  E-mail address

·  Mailing address

-Why does automating your bid vs. using manual bidding contribute to a successful Google Ads campaign?

·  If you don’t bid efficiently, you could miss valuable conversions.

·  The customer journey has become more complex and therefore bids should be based on general user behavior.

·  The appropriate bid can often be a static target that’s challenging to reach.

·  User intent and likelihood to complete valuable actions for your business don’t vary based on location, time, or device.

-With Dynamic Search Ads, what does the advertiser provide?

·  A list of search terms

·  A list of web pages

·  Aheadline

·  Amachine-learning algorithm

-With Similar Audiences, which Google product is included when finding new people with similar profiles?

·  Messages

·  YouTube

·  Google Drive

·  Gmail

-Yan is working on a Remarketing List for Search Ads campaign. Which user could be added to a valid Remarketing audience list to ensure optimal results?

·  Someone who has heard of his company’s business but never visited the company’s website

·  Someone who has added items to a shopping basket on his company’s website but then abandoned it

·  Someone who has seen his company’s ads but never clicked on them

·  Someone who has visited numerous similar websites

-Yan wants to attract customers specifically searching on Google for Time-B-Gone, his company’s unique office-support product. His marketing consultant suggests using Dynamic Search Ads, and knows Yan will need to start with a simple approach. For vendors like Yan, what’s the simplest method for using Dynamic Search Ads?

·  Landing pages from standard ad groups

·  Page feeds

·  URL filtering

·  Categories from dynamic search engines

-You want to improve the relevance of an ad with a particular set of keywords. The goal is to increase the ad rank of the ad so it gets more exposure. What action should improve the ad relevance?

·  Adding more negative keywords.

·  Highlighting product uniqueness.

·  Focusing on connecting to a wider audience.

·  Improving the navigation of the landing page.

-You want to increase the relevance of a Google Search Ad so it’s more meaningful to potential customers and provides value-added information to their searches. What two actions might improve the relevance of your ad? (Choose two.)

·  Changing the ad’s call-to-action statement.

·  Posting transparency statements on the website.

·  Selecting only relevant languages in campaign setup.

·  Selecting distinct geographic areas.

·  Rewriting the landing page for clarity.

-You’d like to improve an ad’s perceived quality during an ad auction. What aspect of the ad will be most beneficial for you to work on?

·  Removing an extension from the ad.

·  Improving the navigability of the landing page.

·  Increasing the bid amount of the ad.

·  Determining the location of users.

-Your client, Vince’s Veggies, wants to increase downloads of their popular recipe printouts. You suggest they create ad groups based on the cooking categories that appear on their website. What will they need to create in their first Google Search Ad group? (Choose two.)

·  Delivery times

·  Device types

·  Keyword list

·  Country targets

·  Default bid amount

-Your company provides home-maintenance services, and you want to reach more potential customers. You have a limited budget to work with. Why is Google Ads right for you?

·  Your ads will be placed on all search engines.

·  With Google Ads, you always pay using cost-per-reach, predetermined by your budget.

·  You can set your own budget and can change it at any time.

·  Machine models automatically determine your advertising budget.

-Your Google Search Ads optimization score is calculated by an algorithm that looks across key aspects of your accounts. This score is used to help give you recommendations on how to optimize your Search Ads campaigns. What are two of the data sources that are used to calculate optimization recommendations? (Choose two.)

·  Industry data

·  Account executives

·  User generated scenarios

·  Company sales figures

·  Account settings

 Your Google Search text ad has three main components. The first is a headline, and the second is a description. What’s the third component?

·  The URL displaying your website address.

·  The promotion behind your advertisement.

·  The phone number of your business.

·  The location of your business.

You’re trying to improve an ad’s perceived quality so it performs better during an ad auction. What change would have the least-positive impact to an ad’s quality?

·  Creating ads that pertain to the keywords.

·  Raising the bid amount.

·  Creating ads likely to get clicks.

·  Having a clear and simple landing page.

You’re working on a Google Search Ad that’s not performing as expected. You specifically want more users to click on the ad. What action might improve the click-through rate on your ad?

·  Increasing the trustworthiness of the website.

·  Modifying the ad’s landing page to load faster.

·  Changing the call-to-action message of the ad.

·  Reducing the bid rate on the ad.

You’ve been tasked with marketing a new line of plumbing services, but you have a set budget you can’t exceed. Why is Google Ads a viable option?

·  Google Ads guarantees phone calls to your business.

·  Google Ads allows you to cap the number of ads you pay for, based on your business.

·  Google Ads gives you control over your budget.

·  Google Ads offers separate auctions for low budgets.

You’ve seen great results from your Google Search campaigns when using Remarketing Lists for Search Ads. How might you amplify those results?

·  Removing Similar Audiences from Remarketing campaigns

·  Use Similar Audiences to re-connect with past visitors to your site

·  Increase the size of your remarketing lists by decreasing the size of your Similar Audiences lists

·  Use Similar Audiences to find new visitors for your site

You are working to improve the quality score of a Google Search ad by increasing your eCTR. Your goal is to have more users click on the ad and ultimately visit your website. What might increase the number of clicks your ad receives?

·  Adding more specifics to the ad.

·  Tweaking the speed of your website.

·  Decreasing the bid for the ad.

·  Cloning the ad multiple times.

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