Google Ads Fundamentals Exam Question and answers

Here we have covered every question of the Google Ads Fundamentals Exam questions And answer to get 100% score. In your Exam and get google certified certificate

If you’d like your ads to show on certain sites across the Internet, you can add these websites as:

  • Audiences
  • Topics
  • Placements
  • Keywords

Which client would you advise to advertise on the Search Network?

  • Suzy, who wants to reach people browsing travel websites about China
  • Jim, who wants to reach people on social networks interested in poetry
  • Carol, who wants to reach people watching YouTube videos
  • Bill, who wants to reach people looking for plumbing services

An advertiser wants to increase the Quality Score of a low–performing keyword. Which approach would you recommend?

  • Set an ad group bid adjustment of +20% for that keyword
  • Modify the ad associated with that keyword to direct to a highly-relevant landing page
  • Delete the keyword and use Keyword Planner to find more relevant keywords
  • Delete the keyword and add a synonym of the keyword to the campaign

How do cost-per-click (CPC) ads compete with cost-per-thousand impressions (CPM) ads on the Display Network?

  • Ads using CPC bids are not allowed to compete on the Display Network
  • CPM bids are effectively converted to CPC bids
  • CPC bids are effectively converted to CPM bids
  • CPC and CPM bids only compete against bids of the same type

Which of the following items is not a component of Quality Score?

  • Ad relevance
  • Expected clickthrough rate (CTR)
  • Maximum cost–per–click (max. CPC) bid
  • Landing page experience

Your client gets more conversions from ads that appear to people in Tokyo. What actions should you take to try and increase the number of conversions for this client?

  • Create a separate ad group to target ads and bids for Tokyo
  • Refine where your ads show by adding the keyword “Tokyo”
  • Use the user location report to understand if people who click your ads are located in Tokyo
  • Use a location bid adjustment to increase bids for customers in Tokyo

Which two bidding strategies can boost brand awareness and recognition? (Choose 2)

  • Cost-per-view (CPV)
  • Cost-per-thousand viewable impressions (vCPM)
  • Cost-per-acquisition (CPA)
  • Cost-per-click (CPC)

Your client wants to improve her ad position. What would you recommend?

  • Improve the ad quality and increase bid amount
  • Improve Quality Score and decrease bid amount
  • Make the ad headline longer and more descriptive
  • Add more keywords and increase daily budget

What’s one benefit of creating multiple ad groups?

  • You can pause specific keywords if they’re not performing well
  • You can break up keywords and ads into related themes
  • You can set different budgets for each ad group
  • You can target specific ad groups into various Google networks

Paige’s Pet Store is deciding on keywords for a new Google Ads campaign. How should Paige set up her Google Ads keywords?

  • Use the Keyword Planner to come up with keyword ideas for Display Network campaigns.
  • Use negative keywords for terms that are related to pets and animals.
  • Use general keywords to reach a specific audience.
  • Bundle similar keywords together in one ad group based on common themes.

You signed 3 new clients, each with an existing Google Ads account. What’s the best way to manage these accounts?

  • Pause your clients’ campaigns and recreate them in your Google Ads manager account
  • Link the client accounts to your Google Ads manager account
  • Use your clients’ sign–in information to access and manage the accounts
  • Consolidate the 3 accounts into a new Google Ads account you create

How are negative keywords different from other keywords?

  • They can increase your costs.
  • They can only be used for ads on the Display Network.
  • They prevent your ad from showing for search terms that you don’t want.
  • They make your ad appear for search terms that you don’t want.

How are rich media ads different from other ad formats?

  • They are a type of text ad
  • They are static image ads
  • They are ads with animation or other types of motion
  • They are displayed on the Search Network

A client wants to promote her new mobile app by showing her ads in other mobile apps. How can Google Ads help accomplish her goal?

  • Google’s Display Network includes many mobile apps where she could show her ad
  • She can use keywords like “mobile app” to target people who are more likely to download her app
  • She can use mobile app extensions to reach users in apps
  • Google’s Search Network will help her target people who are more likely to download her app

An advertiser wants to know if Shopping ads will appear on YouTube. What should you tell her?

  • Shopping Ads can only appear on Google.com
  • Shopping ads can only show on pre-roll video ads on YouTube
  • Shopping Ads can only appear on retail websites.
  • Shopping ads can appear on Google Search partner websites like YouTube

Why should you link your client’s Google Ads account to Search Console?

  • See which campaigns have the biggest changes in clicks, costs, and conversions
  • See how often your ads rank higher in search results than those of other advertisers participating in the same auction
  • See how your ads performed when triggered by actual searches
  • See if people reach your client’s website via ads or organic search results

What is the Google Network?

  • A network of partner websites that will show your ad.
  • The term that embodies all of the places where your ad can appear.
  • A network of hardware devices, including chrome books and android phones where your ad can appear.
  • The collective term for Google’s professional support staff that can answer your Google Ads questions 24/7.

Which targeting option can help you reach people who’ve previously visited your website?

  • Remarketing
  • Interest category targeting
  • Demographic targeting
  • Device targeting

An advertiser wants to target people on the Search Network who have previously visited their website. What should they do?

  • They should use device targeting
  • They should use placement targeting
  • They should create remarketing lists for search ads
  • They should use location targeting

Research for a client who owns used car dealerships shows that people who visit his website also visit certain popular car blogs. Which targeting method would you use to reach these people?

  • Placements
  • Keywords
  • Remarketing
  • Topics

By monitoring ad campaign performance, an advertiser may obtain the information needed to:

  • compare campaign performance to that of other advertisers
  • create separate Google Ads accounts for low-performing keywords
  • determine if campaigns are meeting overall marketing and conversion goals
  • create duplicate ad groups with identical keywords and different ad variations

Conversion tracking helps you improve the return on investment (ROI) from your online advertising because it:

  • focuses on getting customers to complete an online purchase
  • automatically gives you personal details about the people who convert
  • shows you which ads lead to customer actions that have value for your business
  • measures trends relating to the search terms people have used before seeing your ad

Your client is interested in switching from TV, print, and radio advertising. What are the return on investment (ROI) benefits of online advertising campaigns over traditional media advertising?

  • Online advertising is always less expensive than traditional media
  • Traditional media typically requires a predetermined quarterly budget, but online advertising usually lets you set your budget once a month at a fixed amount
  • Traditional media generates exposure, but online advertising campaigns can guarantee sales
  • Traditional media is not always measurable, but online campaigns are highly measurable and you can analyze your click data

In addition to how much the advertiser will pay, which two factors are decided by the Google Ads auction? (Choose 2).

  • How quickly your landing page will load once a user clicks on the ad
  • The ad’s position on the page
  • The design of the ad, including font and color
  • Whether or not the ad actually shows

Negative keywords can help advertisers better target their ads by:

  • reducing their campaign’s daily budget recommendations
  • raising the average position of their ads
  • reducing the number of irrelevant clicks
  • increasing the number of relevant Display Network placements

All other things being equal, if you’ve set a maximum cost–per–click (max. CPC) bid of USD $1 for your ads, and if the next most competitive bid is USD $0.50 for the same ad position, what is the actual amount you’d pay for that click?

  • $0.51
  • $1
  • $0.50
  • $1.01

Your new client’s Google Ads account has one campaign with one ad group that contains a list of hundreds of keywords. Which best practice should you follow when re–organizing this client’s keywords?

  • Remove half of the keywords from the ad group
  • Create new ad groups with related keywords grouped together
  • Create new ad groups with several keyword match types
  • Create one ad group for every five keywords

Anne–Marie’s business goal is to generate online sales of her handmade purses. Her Google Ads costs are $100 per week and she wants to know if her advertising investment is paying off. What additional information do you need in order to calculate her return on investment (ROI)?

  • How many times her ads have been viewed and clicked on
  • Number of clicks on her ads and revenue they generated
  • Number of clicks on her ads and costs to produce her purses
  • Costs to produce her purses and revenue generated from her ads

While teaching a new account manager how to build a Search campaign, you tell her that she should group similar keywords together in an ad group because it will allow her to:

  • create a different ad for each keyword
  • create multiple ads for each keyword
  • create ads that are relevant to all keywords
  • only create one ad that’s relevant to all keywords

You can win a higher ad position in the auction with a lower cost–per–click (CPC) bid by:

  • creating ads that include terms or phrases people are searching for
  • creating ads that link to a generic landing page
  • creating high–quality ads and landing pages
  • All of the listed answers

Maria noticed last month that her ad often showed up beside a competitor’s ad for the same search terms. How can Maria understand how her performance compares to that of other advertisers?

  • Use the Search terms report to see the terms people were searching for when her ad was shown.
  • Use the Auction insights report to show how often her ads rank higher in search results than those of other advertisers.
  • Use the paid & organic report to see how often her website pages are showing in Google’s free organic search results.
  • Track the clicks and clickthrough rate (CTR) of her ad campaign.

Which targeting option should an advertiser use when trying to reach 25-30 year old males?

  • Demographic targeting
  • Interest category targeting
  • Contextual targeting
  • Keyword targeting

What report can help you identify opportunities to improve your keywords and ads?

  • Time segmentation report
  • Search terms report
  • Auction insights report
  • Paid & organic report

Which two metrics help show you how many people found your ad compelling enough to actually click on it and visit your website? (Choose 2)

  • Clicks
  • Clickthrough rate (CTR)
  • Impressions
  • Search terms


How are manual extensions different from automatic extensions?

  • Manual extensions require you to fill out additional information. Automatic extensions do not.
  • Manual extensions cost more than automatic extensions
  • There is only one type of manual extension but many types of automatic extensions
  • Automatic extensions require setup. Manual extensions do not.

You would choose to advertise on the Display Network if you wanted to:

  • show ads on Google Maps
  • show ads to people on non-Google search sites
  • show ads on websites related to your business
  • show ads on Google Shopping

One of your clients wants to know why a campaign went over the specified daily budget several days in a row. What would you explain to your client about how the Google Ads system works?

  • Due to changes in traffic, Google Ads allows up to 20% more impressions in a day than the budget specifies
  • To show an ad more often, Google Ads charges more than the average daily budget amount multiplied by 30.4
  • Google Ads automatically increases the maximum cost–per–click (CPC) bid to show an ad higher in Google search results
  • Due to changes in traffic, your total daily cost might be up to 2 times your average daily budget. However, with all Google Ads campaigns you won’t be charged more than your average daily budget multiplied by the average number of days in a month (30.4)

If you bid $2 for a click and the next highest bid is $1.25, how much will you pay?

  • $2
  • $1.24
  • $1
  • $1.26

Which of these metrics is especially important to clients who are running a branding campaign?

  • Phone call conversions
  • Average cost–per–click (avg. CPC)
  • Clickthrough rate (CTR)
  • Impressions

When building a keyword list for a Display Network campaign, you should do which of the following:

  • use agressive targeting to identify new keywords
  • include keywords that are related to the websites your customers visit
  • only use Keyword Planner to identify new keywords
  • only include exact match keywords

In order to appeal to customers on mobile devices, it’s important to:

  • Send users to a mobile–friendly landing page
  • Send users to a video–based landing page
  • Avoid using ad extensions
  • Include your phone number as your display URL

If you want to direct people to specific pages on your website from your ad, you can create an ad that uses:

  • location extensions
  • promotion extensions
  • callout extensions
  • sitelink extensions

When setting up a Search Network campaign for a client, you want her ad to get as many clicks as possible within her budget. Which bid strategy should you use to achieve this goal?

  • Maximize Clicks
  • Cost-per-thousand impressions (CPM)
  • Cost-per-acquisition (CPA)
  • Manual cost-per-click (CPC)

Which ad extension would you use for an advertiser who has a chain of local restaurants?

  • Sitelink extensions
  • Promotion extensions
  • Seller ratings
  • Location extensions

You want to generate leads with your Google Ads campaign by encouraging people to fill out an interest form on your website. What do you need to know to measure return on investment (ROI) for this campaign?

  • The number of clicks your ad received divided by the number of times it showed
  • How much you’ve spent on the campaign compared to the value of leads generated
  • You can’t calculate return on investment for campaigns that are focused on online leads
  • The percentage of budget spent compared to how many forms were completed

Higher Quality Scores typically result in:

  • lower costs only
  • better ad positions only
  • higher costs and better ad positions
  • lower costs and better ad positions

What bidding strategy should you use to maximize the number of visitors to your website?

  • Cost-per-view (CPV)
  • Cost-per-thousand viewable impressions (vCPM)
  • Cost-per-click (CPC)
  • Cost-per-acquisition (CPA)

Which delivery type shows your ads at an even pace throughout the day?

  • Delayed delivery
  • Optimized delivery
  • Standard delivery
  • Accelerated delivery

Your ad can show on the Search Network when someone searches for terms that are similar to your:

  • website
  • placements
  • keywords
  • ad text

Google Analytics can help you learn more about the behavior of your client’s customers because it shows you how:

  • they perceive her products
  • they interact with her website
  • likely they are to become a regular customer
  • likely they are to click her ads

Donna sells t–shirts featuring vintage album covers. She wants people searching for unusual t–shirts to find her website, but she also thinks people interested in music might make a purchase. What campaign type would you recommend?

  • “Display Network”
  • “Search Network”
  • “Search Network with Display Opt-in”
  • “Video”

A client who owns an online running shoe store wants to drive sales of a particular model of women’s running shoes. What keywords should you include in this client’s keyword list to help achieve their goal?

  • Generic terms about running and running shoes
  • Specific terms about the shoe brand and model your client is selling
  • Specific terms about the benefits of running
  • Generic terms about different types of women’s shoes

You sell autographed sports memorabilia and want to reach people interested in sports. What’s one benefit of promoting your products with an Ads in Mobile Apps campaign on the Display Network?

  • It lets people who see your ad get directions to your store on Google Maps
  • It encourages people using mobile devices to install your app
  • It allows you to show your ad on app categories that you choose
  • It directs people to your online store to purchase your products

Let’s say your cost-per-click is $0.05 on average and you want around 200 clicks per day. What should you set as your daily budget?

  • $10
  • $25
  • $5
  • $2.50

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