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- When people search for your client’s watch repair business, they use very specific terms like “vintage watch repairs”. To show your ads for these searches, you’ll want to use:
- Julian wants to reach potential customers based on the type of device they’re using, but he doesn’t know how his campaign performs on different devices. How can Julian find meaningful data that will help him decide which devices to target?
- An advertiser wants to create ads that target potential customers in California. Which targeting method should this advertiser use to target these customers?
- Blake is focused on branding and is more interested in his ads being viewed than in generating clicks. Which of these features would not be a good fit for him?
- An advertiser looking to drive conversions is using manual cost–per–click (CPC) bidding. Which factor should be most important for this advertiser when deciding keyword bids?
- An e-commerce client wants her campaign to be more profitable. After calculating this client’s total profits from Google Ads, what can you do to start maximizing results for profit?
- When creating a keyword list using broad match, why should you leave out misspellings and plural forms of keywords?
- Which is the best bidding option for an advertiser who wants to drive more clicks from mobile devices?
- How would you recommend that William set his budget if he wants to spend
US$608 per month on his campaign?
- Your client noticed that his ad was disapproved for editorial reasons. Why is it important for him to understand and abide by Google’s advertising policies?
- When reviewing the Search terms report for one of your client’s campaigns, you notice several terms that aren’t relevant to what they’re advertising. How can you use this information when refining the campaign’s keywords?
- How can you see if people are searching for your client’s services during the early morning and evening hours?
- Tony travels frequently. He needs to be able to make changes to his Google Ads account while he’s offline, so he downloads AdWords Editor. Using AdWords Editor, Tony can do all of the following except:
- An advertiser wants to achieve the top position in paid search results. Which recommendations would improve the likelihood of the advertiser’s ad showing in the top position?
- Belinda’s boutique just started carrying 3 new designer labels. She wants to show an image ad announcing the new collections to people who are browsing websites about designer clothing. Which campaign type is a good fit?
- When choosing a maximum cost–per–click (max. CPC) bid, you should consider the amount that you make from a purchase because you want to set a bid amount that’s:
- Mary’s campaign consistently meets its average daily budget. What should she do to maximize her budget throughout the entire day?
- Caleb owns a music store and is creating an ad group for musical instrument rentals. What would be the most appropriate landing page for his ad?
- Using the paid & organic report for her travel website, Karen noticed a relatively high organic clicks/query rate for the search query “Hawaii vacations.” What does this mean?
- Which strategy should Giorgio use to increase the number of relevant clicks from his Search Network campaign?
- Nadia manages a local gym and is running an ad to drive more free trial memberships. What could she include in her ad text?
- Adam, a flower shop owner, wants to drive phone calls to his store. Which Google Ads tool should he use to track how many calls result from ad clicks on a mobile phone?
- When creating text ads to advertise a client’s small chain of Italian restaurants, what should you include in the ad text to make it compelling to potential customers?
- Your client wants to increase the number of people visiting his website. When analyzing the data for his Search campaign, which metric do you most want to improve?
- You would advise a client that’s launching a new product line to advertise on the Display Network because she can:
- Data for your client shows that more estimated total conversions are coming from mobile devices versus computers and tablets. How can you use this data to optimize your client’s bidding strategy?
- Every time your ad is eligible to show, Google Ads calculates its Ad Rank using your bid amount, components of Quality Score, and:
- Target cost-per-acquisition (CPA) bidding can help drive conversions by using your conversion history and:
- When reviewing your client’s Search Network campaign, you notice that an ad in one of the ad groups has a lower average position. Which automated bid strategy should you use to help improve the position of these ads?
- Cliff just started working with a client who has a very disorganized Google Ads account. What’s an effective way for him to begin restructuring his client’s account?
- Sally’s Spice Store sells a variety of spices and healthy cooking ingredients. Which targeting method should Sally choose if she wants her ads to show on websites that focus on health, wellness, and home-cooking?
- Susan’s Sporting Goods sells a variety of sports equipment and clothing. How should Susan set up her Google Ads account?
- How should an advertiser with stores in both India and Germany set up an Google Ads account to target users in these different locations?
- Tom wants to promote his windshield repair company’s emergency service by reaching people when they’re searching for help. Which campaign type is a good fit?
- Laura runs an online store with a large inventory of children’s toys and games. Which ad format would you use for Laura’s campaign to reach people interested in purchasing children’s games?
- An advertiser wants to display a text ad that includes extra details like the business’s location and phone number. Which ad format should the advertiser use?
- Your client wants to show ads to people who’ve visited her website before. Which Google Ads feature would you recommend she use?
- Data shows that the audience for a client’s running shoe store is women ages 35 to 50. How can you optimize this client’s Display Network campaign based on your research?
- Your travel agency client is running a very targeted campaign to reach people who are visiting Paris on vacation and don’t live in France. What would be an effective way to target this client’s customers?
- What changes can you make to the Display Network campaign of a client who wants to drive awareness of her natural beauty brand?
- What is the recommended next step if you noticed from the Search terms report that certain search terms are leading to a high number of clicks on your ads?
- Your client’s campaign is getting a lot of clicks, but the conversion rate is low. Which approach could help improve your client’s conversion rate?
- Your client noticed last month that his ad often showed up beside another advertiser’s ad for the same search terms. How can you help your client understand how he is performing compared to other advertisers?
- An advertiser wants to know the minimum amount of money that she must spend on a Google Ads campaign. What should you tell her?
- Advertising on TV, print, and radio typically requires a predetermined budget. What key difference
withonline advertising campaigns allow advertisers to invest with more flexibility?
- Your client’s campaign is consistently meeting its average daily budget. What should you do to maximize your client’s budget throughout all hours of the day?
If you’d like your ads to show on certain sites across the Internet, you can add these websites as:
Which client would you advise to advertise on the Search Network?
- Suzy, who wants to reach people browsing travel websites about China
- Jim, who wants to reach people on social networks interested in poetry
- Carol, who wants to reach people watching YouTube videos
- Bill, who wants to reach people looking for plumbing services
An advertiser wants to increase the Quality Score of a low–performing keyword. Which approach would you recommend?
- Set an ad group bid adjustment of +20% for that keyword
- Modify the ad associated with that keyword to direct to a highly-relevant landing page
- Delete the keyword and use Keyword Planner to find more relevant keywords
- Delete the keyword and add a synonym of the keyword to the campaign
How do cost-per-click (CPC) ads compete with cost-per-thousand impressions (CPM) ads on the Display Network?
- Ads using CPC bids are not allowed to compete on the Display Network
- CPM bids are effectively converted to CPC bids
- CPC bids are effectively converted to CPM bids
- CPC and CPM bids only compete against bids of the same type
Which of the following items is not a component of Quality Score?
- Ad relevance
- Expected clickthrough rate (CTR)
- Maximum cost–per–click (max. CPC) bid
- Landing page experience
Your client gets more conversions from ads that appear to people in Tokyo. What actions should you take to try and increase the number of conversions for this client?
- Create a separate ad group to target ads and bids for Tokyo
- Refine where your ads show by adding the keyword “Tokyo”
- Use the user location report to understand if people who click your ads are located in Tokyo
- Use a location bid adjustment to increase bids for customers in Tokyo
Which two bidding strategies can boost brand awareness and recognition? (Choose 2)
- Cost-per-view (CPV)
- Cost-per-thousand viewable impressions (vCPM)
- Cost-per-acquisition (CPA)
- Cost-per-click (CPC)
Your client wants to improve her ad position. What would you recommend?
- Improve the ad quality and increase bid amount
- Improve Quality Score and decrease bid amount
- Make the ad headline longer and more descriptive
- Add more keywords and increase daily budget
What’s one benefit of creating multiple ad groups?
- You can pause specific keywords if they’re not performing well
- You can break up keywords and ads into related themes
- You can set different budgets for each ad group
- You can target specific ad groups into various Google networks
Paige’s Pet Store is deciding on keywords for a new Google Ads campaign. How should Paige set up her Google Ads keywords?
- Use the Keyword Planner to come up with keyword ideas for Display Network campaigns.
- Use negative keywords for terms that are related to pets and animals.
- Use general keywords to reach a specific audience.
- Bundle similar keywords together in one ad group based on common themes.
You signed 3 new clients, each with an existing Google Ads account. What’s the best way to manage these accounts?
- Pause your clients’ campaigns and recreate them in your Google Ads manager account
- Link the client accounts to your Google Ads manager account
- Use your clients’ sign–in information to access and manage the accounts
- Consolidate the 3 accounts into a new Google Ads account you create
How are negative keywords different from other keywords?
- They can increase your costs.
- They can only be used for ads on the Display Network.
- They prevent your ad from showing for search terms that you don’t want.
- They make your ad appear for search terms that you don’t want.
How are rich media ads different from other ad formats?
- They are a type of text ad
- They are static image ads
- They are ads with animation or other types of motion
- They are displayed on the Search Network
A client wants to promote her new mobile app by showing her ads in other mobile apps. How can Google Ads help accomplish her goal?
- Google’s Display Network includes many mobile apps where she could show her ad
- She can use keywords like “mobile app” to target people who are more likely to download her app
- She can use mobile app extensions to reach users in apps
- Google’s Search Network will help her target people who are more likely to download her app
An advertiser wants to know if Shopping ads will appear on YouTube. What should you tell her?
- Shopping Ads can only appear on Google.com
- Shopping ads can only show on pre-roll video ads on YouTube
- Shopping Ads can only appear on retail websites.
- Shopping ads can appear on Google Search partner websites like YouTube
Why should you link your client’s Google Ads account to Search Console?
- See which campaigns have the biggest changes in clicks, costs, and conversions
- See how often your ads rank higher in search results than those of other advertisers participating in the same auction
- See how your ads performed when triggered by actual searches
- See if people reach your client’s website via ads or organic search results
What is the Google Network?
- A network of partner websites that will show your ad.
- The term that embodies all of the places where your ad can appear.
- A network of hardware devices, including chrome books and android phones where your ad can appear.
- The collective term for Google’s professional support staff that can answer your Google Ads questions 24/7.
Which targeting option can help you reach people who’ve previously visited your website?
- Interest category targeting
- Demographic targeting
- Device targeting
An advertiser wants to target people on the Search Network who have previously visited their website. What should they do?
- They should use device targeting
- They should use placement targeting
- They should create remarketing lists for search ads
- They should use location targeting
Research for a client who owns used car dealerships shows that people who visit his website also visit certain popular car blogs. Which targeting method would you use to reach these people?
By monitoring ad campaign performance, an advertiser may obtain the information needed to:
- compare campaign performance to that of other advertisers
- create separate Google Ads accounts for low-performing keywords
- determine if campaigns are meeting overall marketing and conversion goals
- create duplicate ad groups with identical keywords and different ad variations
Conversion tracking helps you improve the return on investment (ROI) from your online advertising
- focuses on getting customers to complete an online purchase
- automatically gives you personal details about the people who convert
- shows you which ads lead to customer actions that have value for your business
- measures trends relating to the search terms people have used before seeing your ad
Your client is interested in switching from TV, print, and radio advertising. What are the return on investment (ROI) benefits of online advertising campaigns over traditional media advertising?
- Online advertising is always less expensive than traditional media
- Traditional media typically requires a predetermined quarterly budget, but online advertising usually lets you set your budget once a month at a fixed amount
- Traditional media generates exposure, but online advertising campaigns can guarantee sales
- Traditional media is not always measurable, but online campaigns are highly measurable and you can analyze your click data
In addition to how much the advertiser will pay, which two factors are decided by the Google Ads auction? (Choose 2).
- How quickly your landing page will load once a user clicks on the ad
- The ad’s position on the page
- The design of the ad, including font and color
- Whether or not the ad actually shows
Negative keywords can help advertisers better target their ads by:
- reducing their campaign’s daily budget recommendations
- raising the average position of their ads
- reducing the number of irrelevant clicks
- increasing the number of relevant Display Network placements
All other things being equal, if you’ve set a maximum cost–per–click (max. CPC) bid of USD $1 for your ads, and if the next most competitive bid is USD $0.50 for the same ad position, what is the actual amount you’d pay for that click?
Your new client’s Google Ads account has one campaign with one ad group that contains a list of hundreds of keywords. Which best practice should you follow when
- Remove half of the keywords from the ad group
- Create new ad groups with related keywords grouped together
- Create new ad groups with several keyword match types
- Create one ad group for every five keywords
Anne–Marie’s business goal is to generate online sales of her handmade purses. Her Google Ads costs are $100 per week and she wants to know if her advertising investment is paying off. What additional information do you need in order to calculate her return on investment (ROI)?
- How many times her ads have been viewed and clicked on
- Number of clicks on her ads and revenue they generated
- Number of clicks on her ads and costs to produce her purses
- Costs to produce her purses and revenue generated from her ads
While teaching a new account manager how to build a Search campaign, you tell her that she should group similar keywords together in an ad group because it will allow her to:
- create a different ad for each keyword
- create multiple ads for each keyword
- create ads that are relevant to all keywords
- only create one ad that’s relevant to all keywords
You can win a higher ad position in the auction with a lower cost–per–click (CPC) bid by:
- creating ads that include terms or phrases people are searching for
- creating ads that link to a generic landing page
- creating high–quality ads and landing pages
- All of the listed answers
Maria noticed last month that her ad often showed up beside a competitor’s ad for the same search terms. How can Maria understand how her performance compares to that of other advertisers?
- Use the Search terms report to see the terms people were searching for when her ad was shown.
- Use the Auction insights report to show how often her ads rank higher in search results than those of other advertisers.
- Use the paid & organic report to see how often her website pages are showing in Google’s free organic search results.
- Track the clicks and clickthrough rate (CTR) of her ad campaign.
Which targeting option should an advertiser use when trying to reach
- Demographic targeting
- Interest category targeting
- Contextual targeting
- Keyword targeting
What report can help you identify opportunities to improve your keywords and ads?
- Time segmentation report
- Search terms report
- Auction insights report
- Paid & organic report
Which two metrics help show you how many people found your ad compelling enough to actually click on it and visit your website? (Choose 2)
- Clickthrough rate (CTR)
- Search terms
How are manual extensions different from automatic extensions?
- Manual extensions require you to fill out additional information. Automatic extensions do not.
- Manual extensions cost more than automatic extensions
- There is only one type of manual extension but many types of automatic extensions
- Automatic extensions require setup. Manual extensions do not.
You would choose to advertise on the Display Network if you wanted to:
- show ads on Google Maps
- show ads to people on non-Google search sites
- show ads on websites related to your business
- show ads on Google Shopping
One of your clients wants to know why a campaign went over the specified daily budget several days in a row. What would you explain to your client about how the Google Ads system works?
- Due to changes in traffic, Google Ads allows up to 20% more impressions in a day than the budget specifies
- To show an ad more often, Google Ads charges more than the average daily budget amount multiplied by 30.4
- Google Ads automatically increases the maximum cost–per–click (CPC) bid to show an ad higher in Google search results
- Due to changes in traffic, your total daily cost might be up to 2 times your average daily budget. However, with all Google Ads campaigns you won’t be charged more than your average daily budget multiplied by the average number of days in a month (30.4)
If you bid $2 for a click and the next highest bid is $1.25, how much will you pay?
Which of these metrics is especially important to clients who are running a branding campaign?
- Phone call conversions
- Average cost–per–click (avg. CPC)
- Clickthrough rate (CTR)
When building a keyword list for a Display Network campaign, you should do which of the following:
- use agressive targeting to identify new keywords
- include keywords that are related to the websites your customers visit
- only use Keyword Planner to identify new keywords
- only include exact match keywords
In order to appeal to customers on mobile devices, it’s important to:
- Send users to a mobile–friendly landing page
- Send users to a video–based landing page
- Avoid using ad extensions
- Include your phone number as your display URL
If you want to direct people to specific pages on your website from your ad, you can create an ad that uses:
- location extensions
- promotion extensions
- callout extensions
- sitelink extensions
When setting up a Search Network campaign for a client, you want her ad to get as many clicks as possible within her budget. Which bid strategy should you use to achieve this goal?
- Maximize Clicks
- Cost-per-thousand impressions (CPM)
- Cost-per-acquisition (CPA)
- Manual cost-per-click (CPC)
Which ad extension would you use for an advertiser who has a chain of local restaurants?
- Sitelink extensions
- Promotion extensions
- Seller ratings
- Location extensions
You want to generate leads with your Google Ads campaign by encouraging people to fill out an interest form on your website. What do you need to know to measure return on investment (ROI) for this campaign?
- The number of clicks your ad received divided by the number of times it showed
- How much you’ve spent on the campaign compared to the value of leads generated
- You can’t calculate return on investment for campaigns that are focused on online leads
- The percentage of budget spent compared to how many forms were completed
Higher Quality Scores typically result in:
- lower costs only
- better ad positions only
- higher costs and better ad positions
- lower costs and better ad positions
What bidding strategy should you use to maximize the number of visitors to your website?
- Cost-per-view (CPV)
- Cost-per-thousand viewable impressions (vCPM)
- Cost-per-click (CPC)
- Cost-per-acquisition (CPA)
Which delivery type shows your ads at an even pace throughout the day?
- Delayed delivery
- Optimized delivery
- Standard delivery
- Accelerated delivery
Your ad can show on the Search Network when someone searches for terms that are similar to your:
- ad text
Google Analytics can help you learn more about the behavior of your client’s customers because it shows you how:
- they perceive her products
- they interact with her website
- likely they are to become a regular customer
- likely they are to click her ads
- “Display Network”
- “Search Network”
- “Search Network with Display Opt-in”
A client who owns an online running shoe store wants to drive sales of a particular model of women’s running shoes. What keywords should you include in this client’s keyword list to help achieve their goal?
- Generic terms about running and running shoes
- Specific terms about the shoe brand and model your client is selling
- Specific terms about the benefits of running
- Generic terms about different types of women’s shoes
You sell autographed sports memorabilia and want to reach people interested in sports. What’s one benefit of promoting your products with an Ads in Mobile Apps campaign on the Display Network?
- It lets people who see your ad get directions to your store on Google Maps
- It encourages people using mobile devices to install your app
- It allows you to show your ad on app categories that you choose
- It directs people to your online store to purchase your products
Let’s say your cost-per-click is $0.05 on average and you want around 200 clicks per day. What should you set as your daily budget?
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