· Responsive web design · Independent/standalone mobile site · Dynamic serving
· The non-critical CSS is required when the site starts to render · There is an initial view (which is critical) and below-the-fold-content · CRP on mobile is bigger than on a desktop · The “Critical”? tool on Github helps to build CCS for CRP optimisation
· Invalid mark-up still works, so there’s no need to control it · Even if GSC says that your mark-up is not valid, Google will still consider it · Changes in HTML can break the mark-up, so monitoring is needed
· Using AMP is the only way to get into the Google News carousel/box · AMP implementation is easy, there’s no need to rewrite HTML and build a new CSS · CSS files do not need to be inlined as non-blocking compared to a regular version · A regular website can never be as fast…
· They have strong default geo-targeting features, e.g. .fr for French · They may be unavailable in different regions/markets · They need to be registered within the local market, which can make it expensive
· <link rel=”alternate” href=”http://example.com/” hreflang=”x-default”/> · <link rel=”alternate” href=”http://example.com/en” hreflang=”uk”/> · <link rel=”alternate” href=”http://example.com/en” hreflang=”en-au”/>
