How would you focus on a more specific audience for a given ad group or campaign?
· Build a negative keyword list.· Narrow the scope of keywords, geographic targeting and/or remarketing in paid search.· Increase your...
How many tags must you place on your site to track multiple campaigns?
One tag per campaign· One tag per Ad Group· One tag per Account· One tag per website
What is the main advantage of using dynamic text in your ads?
· Allows you to exceed the character limits for Bing Ads ads.· Helps you find synonyms for the keywords you’ve...
In addition to Microsoft Office Excel Template (.xls), what other file format can be used to import a keyword list into Bing Ads?
· Extended markup language (.xml)· Text file (.txt)· Comma-separated values (.csv)· None of the above
Universal Event Tracking (UET) is a mechanism for advertisers to do what?
· Determine your campaign conversion goals.· Use a UET Tag Helper to reach your ROI goals.· Report user activity on...
What is the best way to learn how many clicks Bing Ads has identified as low quality?
· Use commercial web-tracking software to monitor site traffic.· Add low-quality click values to your performance reports.· Set up a monthly budget that allows...
The most important feature of Sitelink Extensions (including Enhanced Sitelinks) is:
· You can tailor the URL for each Sitelink Extension· You can re-use the same landing page for multiple sitelinks· You can...
Which Sitelink Extensions will help boost ad performance by highlighting products and services?
· Callout Extensions· Structured Snippet Extensions· Review Extensions· All of the above
Which of the following can you customize in Bing Ads Editor?
· Default keyword bids at the ad-group level· Summary Grid columns· Demographic targets for campaigns· Device targets for ad groups· All of...