·         Your bid affects the number of times your ad is displayed; your budget affects the position of your ad on the page.
·         Your bid affects the number of times your ad is displayed; your budget affects how closely a search query must match your keyword.
·         The higher your budget, the more likely your ad will be displayed in position one for the keyword.
·         Your bid affects the position of your ad on the page; your budget affects the number of times your ad can be clicked.