Which of the following is NOT a category you should organize your content audit by?
· Buyer’s journey stage· Content length· Marketing funnel stage· Content title
How can you uncover your buyer personas’ reading habits?
· a. Include a question on a form· b. Interview some of your best customers· c. Make a list of publications you read· d. A and B· e. All of the above
You’re a content creator for an automobile dealership. You’re looking for some inspiration to help generate new content ideas for an upcoming holiday promotion. What source might you find valuable and be inspired by?
· Motor Trend Magazine· Wall Street Journal· TIME Magazine· All of the above
Fill in the blank: When you tell a story and the character is your audience, you should tell the story with a ___________.
· first-person point of view· second-person point of view· third-person point of view· None of the above
True or false? You need conflict to tell an impactful story.
· True, conflict helps build developmental and emotional connections.· True, people care more about the conflict than the resolution.· False, your story is strong enough to explain the value of your products and services.· False, conflict only reduces the connection of what you’re trying to communicate.
Fill in the blank: __________ is when you help guide your prospects through purchasing your products or services.
· Value-add guidance· Concierge on-boarding· Success channeling· Premier showcasing
Fill in the blank: A shortcut to improving your SEO is to ____________.
· continuously optimize your pages based on updated keyword research· get referenced on sites that already rank well· add more keywords to a page you want to rank for· use more images than text
Your boss has tasked you with writing a company story that will help make them stand out from their competitors. Keeping this in mind, what’s the most effective question you should start with?
· What are you offering?· How will this help your audience?· Why are you doing what you are doing?· None of the above