Optimizing your content helps improve __________.
· reach· engagement· conversions· All of the above
True or false? You should only include a call-to-action on a blog post once the offer is launched.
· True, if you don’t have a relevant call-to-action, then leave blank.· True, once you publish a blog post, it’s not a best practice to update calls-to-action over time.· False, always provide a next step, even if it’s to sign up for email updates.· False, adding a relevant call-to-action to a blog post will improve your SEO efforts.
When republishing your content, how can you make sure the republished post stands out in contrast to your original post in search engine result listings?
· Update the headline· Use a new author· Add sub-headings to each section· All of the above
The following question pertains to the blog post shown below: The above blog post is an example of which type of headline format? (Duplicate Question 1)
· List format· How-to format· Secret of format· Negative angle format
Fill in the blank: _______________ helps you group an audience together based on specific criteria from a large list of people.
· Ideal matching· Segmentation· Buyer personas· Demographics
Fill in the blank: When creating a headline for your content, you should come up with ___________ different headlines.
· 5-10· At least 10· aMore than 10
You asked your colleague to provide feedback on a blog post you recently wrote. When they sent you their feedback, they made edits directly in the doc. Is this a best practice for a content editing process?
· Yes, because having an editor complete your content ensures it will read well to others.· Yes, a content editor’s role is to make updates the way they see fit.· No, the editor should have tracked changes which would have shown you where they would apply recommended edits.· No, they should have set up a meeting to discuss each edit so you could apply them together.
Fill in the blank: To keep your content calendar agile, it shouldn’t extend more than ___________.
· two weeks· one month· three months· six months
Fill in the blank: A content compass helps organize monthly initiatives by ____________.
· SMART goals· sales campaigns· inbound marketing campaigns· All of the above