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Your boss asks you to report on how your content campaign has contributed to his lead generation goals. What metric do you report on to demonstrate its contribution?

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· Total leads generated from your campaign
· Increase of brand awareness
· Returning blog subscribers generated from your campaign
· Social engagements
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268 thoughts on “Your boss asks you to report on how your content campaign has contributed to his lead generation goals. What metric do you report on to demonstrate its contribution?”

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