Your boss asks you to report on how your content campaign has contributed to his lead generation goals. What metric do you report on to demonstrate its contribution?

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· Total leads generated from your campaign
· Increase of brand awareness
· Returning blog subscribers generated from your campaign
· Social engagements
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Next post Fill in the blank: You had a successful team meeting where you were able to prove the ROI of your content marketing efforts. However, your boss wants more details on the content path that helped closed leads into customers. You could do this by creating a(n) ______________.