What is the purpose of the GDD starter package?

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· To serve as a short pre-engagement kickoff focused on scoping the launch pad website and generating your initial wish list
· To provide clients with the ability to maintain the existing launch pad website without having to worry about making continuous improvements
· To complete the strategy stage. It is called the starter package because all enagements must start with a solid strategy.
· To give the prospect a small sample of GDD and get them excited for more
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Previous post Who is responsible for continuously improving your agency’s Growth-Driven Design process after each retrospective?
Next post Imagine you’re talking to a prospect during the goals and planning call. You’ve introduced the concepts and high-level GDD process. The prospect seems to be in agreement and is excited about getting started with the launch pad website. As the conversation progresses, they bring up more and more pages and ideas for the new site, making you a bit nervous. Which of the following is the best way to gain a better understanding of the scope of the launch pad they are thinking about?