True or False? It is critical to have a robust, exciting wishlist leading up to the renewal conversation.
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· True – The wishlist should primarily focus on ideas from the client’s CEO.
· False – When it comes to the renewal the client do not typically care about the future, rather, they will solely judge the renewal based on the deliverables already created.
· True – Investing time to regularly brainstorm creative, exciting, and innovative ideas into your clients wishlist will motivate them to keep going.
· False – The renewal is primarily based on if the company has budget for the website moving forward.
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