True or false? It is critical to have a robust, exciting wish list leading up to the renewal conversation.
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· True — The wish list should primarily focus on ideas from the client’s CEO.
· False — When it comes to the renewal, the client does not typically care about the future; rather, they will solely judge the renewal based on the deliverables already created.
· True — Investing time to regularly brainstorm creative, exciting, and innovative ideas for your client’s wish list will motivate them to keep going.
· False — The renewal is primarily based on whether the company has budget for the website moving forward.
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