How long should you wait before republishing a piece of content to a new website?
· You shouldn’t wait. Republish it immediately.· One week· Two weeks· It depends, wait until you have at least 5 inbound links.
How can a third-party website avoid duplicate content issues with republishing your content?
· Add a NoIndex tag· Add a tracking URL· Update the content to make it different· Have the third-party publish it at the same time as the original piece
Which of the following do you need to include in a republished piece of content to maintain SEO authority and attribute value to the appropriate website or author?
· a. UTM tracking code· b. Canonical tag· c. Anchor text· d. All of the above
True or false? Never use acronyms in your writing.
· True, this helps avoid confusion.· True, deleting acronyms makes your content more welcoming.· False, use acronyms sparingly.· False, your audience will know what the acronyms mean.
Fill in the blank: The following sentence is an example of ____________ voice? “The grocery shopping was done by your father.”
· Active· Passive· Reactive· Subtle
How could this sentence be corrected to cut our fluffy words? “I really just want to go to the store to buy groceries in order to be be prepared for the week.”
· “I really want to go to the store to buy groceries in order to be prepared.”· “I just want to go to the store to buy groceries in order to be prepared for the week.”· “I want to go buy groceries at the store to be prepared for the week.”· “I really want to go to the store to buy groceries in order to be prepared for the week.”
True or false? When possible, you should try and use extensive vocabulary in your writing.
· True, extensive vocabulary makes you appear more credible and confident.· True, people make purchasing decisions based on if you look smarter than your competitors.· False, extensive vocabulary makes you appear less credible and confident.· False, extensive vocabulary takes up too much space on a page.
The following question pertains to the blog post shown below: The above blog post is an example of which type of headline format?
· List format· How-to format· Secret of format· Negative angle format
True or false? Effective writers start by filling in the main points of their content and save writing the introduction and conclusion for after they’ve written their piece.
· True, it can be overwhelming to write an introduction first without knowing where the content is headed.· True, the introduction is always the easiest part to write.· False, writing an introduction first will help align the rest of the article.· False, you should write your conclusion before your introduction.
What can you do to make a headline more compelling?
· a. Broaden the topic· b. Make a promise to the reader· c. Over five words· d. Use special characters to help it stand out