Why is it important to sell Growth-Driven Design differently?
· Because the timelines are often shorter which means the sales reps must better position the service to ensure prospects understand it right away.
· Because unlike traditional web design, GDD requires the heads of each department to be involved in the website discussions.
· Because if we do not rewrite the story in the prospect’s mind to adopt the new mindset towards their website, they will not be a good-fit for GDD.
· Because selling GDD requires an understanding of the prospect’s users, thus we must conduct user experience research pre-sale.