Which statement best describes the purpose of the strategy stage?
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· Develop an empathetic understanding of your audience’s world and how the website can solve problems along their journey.
· Gain a deeper understanding of what others in the organization, including stakeholders, value in having on the website.
· Collaborate with outside industry designers to ensure your new website incorporates the latest design trends.
· Dive deep into your brand and your competitors to develop designs and positioning that’s superior to your competitors.
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