Which of the following is NOT an effective way to open the eyes of the prospect to the opportunity they are missing out on with their website?

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· Explain the Growth-Driven Design process with a focus on experimentation process.
· Walk through the “Prospect Website Questionnaire”? to show specific areas they are neglecting.
· Review click heatmaps of their homepage and point out where users are getting frustrated.
· Ask about how other departments are using the website to scale and hit their goals in order to show how limited in scope the website’s impact currently is.
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6 thoughts on “Which of the following is NOT an effective way to open the eyes of the prospect to the opportunity they are missing out on with their website?

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Previous post Imagine you are on a “connect”? call with a prospect in the manufacturing industry. You discover their leadership team has historically taken a very traditional mindset towards the website and their marketing. Knowing this, what will be one key outcome for you to achieve in this connect call?
Next post Imagine you’re having an “explore”? call with a prospect in the software as a service industry. As you’re explaining the GDD process, the CMO cuts in and explains he is confused on why there is a need for a launch pad website and continuous improvement. Which of the following would be a good way to respond?