Which of the following is NOT an effective way to open the eyes of the prospect to the opportunity they are missing out on with their website?
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· Explain the Growth-Driven Design process with a focus on experimentation process.
· Walk through the “Prospect Website Questionnaire”? to show specific areas they are neglecting.
· Review click heatmaps of their homepage and point out where users are getting frustrated.
· Ask about how other departments are using the website to scale and hit their goals in order to show how limited in scope the website’s impact currently is.
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