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· First, expand the conversation to also traditional web design. Second, if the prospect continues to give ideas, sell them a traditional build instead.
· Assign the prospect homework to review each page on their current website and score each page on an impact scale 1-10.
· Pull up the prospect’s top three competitors and walk through each site while the prospect explains what they like and don’t like.
· First, send some additional Launch Pad education and training. Second, assign them homework to send 3-5 examples of what they envision the launch pad website to look like at launch.