Imagine you’re having an “explore”? call with a prospect in the software as a service industry. As you’re explaining the GDD process, the CMO cuts in and explains he is confused on why there is a need for a launch pad website and continuous improvement. Which of the following would be a good way to respond?

· First, reaffirm the importance of the website to business growth. After, give an analogy to compare the way the prospect’s product team builds industry-leading software to how the GDD process builds peak performing websites.
· First, reaffirm the importance of the website to business growth. After, transition to explaining each step of the continuous improvement process in more depth, diving deeper into specifics of experimentation.
· First, give them a deeper explanation of the launch pad website and continuous improvement stages. After, offer the option to implement the website using traditional web design if they would prefer.
· Explain that they are not a good fit for Growth-Driven Design and refer them to a traditional web design agency.

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