You can win a higher ad position in the auction with a lower cost–per–click (CPC) bid by:

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  • creating ads that include terms or phrases people are searching for
  • creating ads that link to a generic landing page
  • creating high–quality ads and landing pages
  • All of the listed answers

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6 thoughts on “You can win a higher ad position in the auction with a lower cost–per–click (CPC) bid by:

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