What is the recommended next step if you noticed from the Search terms report that certain search terms are leading to a high number of clicks on your ads?
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· Make sure relevant search terms are keywords and adjust your bid or ad text for these keywords
· Add search terms that are not leading to many clicks as negative keywords
· Add sitelinks to your ads to make them even more prominent
· Make sure all of these search terms are included as keywords, regardless of relevance
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Fill in the blank: A great way to create a comfortable atmosphere for a company brainstorm is to start off with _________.
· role call · icebreakers · team goals · breaking into groups
Fill in the blank: To effectively tell your business’ story, you need ________________.
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What does an UTM parameter help you identify?
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To help increase awareness for an upcoming product launch, your manager increases paid promotion funds by 300%. Which channels could you disperse these funds to?
· a. Twitter· b. LinkedIn· c. Google· d. A and B· e. All of the above
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