How do cost-per-click (CPC) ads compete with cost-per-thousand impressions (CPM) ads on the Display Network?

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  • Ads using CPC bids are not allowed to compete on the Display Network
  • CPM bids are effectively converted to CPC bids
  • CPC bids are effectively converted to CPM bids
  • CPC and CPM bids only compete against bids of the same type

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5 thoughts on “How do cost-per-click (CPC) ads compete with cost-per-thousand impressions (CPM) ads on the Display Network?

  1. I’m impressed, I must say. Rarely do I encounter a blog that’s equally educative and engaging, and let me tell you, you have hit the nail on the head. The issue is something not enough people are speaking intelligently about. I am very happy that I found this in my search for something concerning this.

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