Which functionality applies to HTML5 ads?
· They use interactive content stored in containers and rendered in browsers · They can’t be viewed on mobile devices · They’re easy...
How does an extension work on a Display ad?
· It extends the length of the ad placement · It adds a testimonial · It adds extra information, like a location or...
You sell autographed sports memorabilia and want to reach people interested in sports. What’s one benefit of promoting your products with an Ads in Mobile Apps campaign on the Display Network?
It lets people who see your ad get directions to your store on Google MapsIt encourages people using mobile devices...
A client who owns an online running shoe store wants to drive sales of a particular model of women’s running shoes. What keywords should you include in this client’s keyword list to help achieve their goal?
Generic terms about running and running shoesSpecific terms about the shoe brand and model your client is sellingSpecific terms about...
Donna sells t–shirts featuring vintage album covers. She wants people searching for unusual t–shirts to find her website, but she also thinks people interested in music might make a purchase. What campaign type would you recommend?
“Display Network”“Search Network”“Search Network with Display Opt-in”“Video”
Google Analytics can help you learn more about the behavior of your client’s customers because it shows you how:
they perceive her productsthey interact with her websitelikely they are to become a regular customerlikely they are to click her...
Your ad can show on the Search Network when someone searches for terms that are similar to your:
websiteplacementskeywordsad text
Which delivery type shows your ads at an even pace throughout the day?
Delayed deliveryOptimized deliveryStandard deliveryAccelerated delivery
What bidding strategy should you use to maximize the number of visitors to your website?
Cost-per-view (CPV)Cost-per-thousand viewable impressions (vCPM)Cost-per-click (CPC)Cost-per-acquisition (CPA)