Your client is interested in switching from TV, print, and radio advertising. What are the return on investment (ROI) benefits of online advertising campaigns?
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· Traditional media is not always measurable, but online campaigns are highly measurable and you can analyze your click data
· Online advertising is always less expensive than traditional media
· Traditional media typically requires a predetermined quarterly budget, but online advertising usually lets you set your budget once a month at a fixed amount
· Traditional media generates exposure, but online advertising campaigns can guarantee sales
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