You have a meeting with a new client. Why would it be a good idea to share anonymized data (such as conversion rate and cost-per-conversion) from some successful clients in the same industry as this client?
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· To stimulate dialogue with the client so he becomes more excited about your ideas and the potential growth his business could see
· To make the meeting last longer, so the client feels even more invested in the solution
· To sound smarter and show the client that you are more knowledgeable than he originally thought you were
· To be so convincing that the client has no choice but to buy, because you know he enjoys looking at data
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