You are nearing the end of a successful meeting with a client, when she tells you, “this all sounds really great, but I do not have the budget for Google Search right now.” What should you do next?
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· Empathize and ask the client to tell you more about her concern
· Explain the return on investment the client can expect and explain why she should make room in her budget
· Ask the client if her long-term success is worth making room in her budget
· Find out if the client has someone she reports to who may be able to approve the investment in display
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