Why is it important to understand the expectations a client has of you?
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· It is important so you can persuade the client into spending more money
· To give you the opportunity to tell the client if she is unreasonable in her requests, so you can help her achieve her goals
· It is only important if you think the client may have false assumptions on how the campaign will work
· It will help you better understand how your client wants to be served so you can provide a great experience
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