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When reviewing the Search terms report for one of your client’s campaigns, you notice several terms that aren’t relevant to what they’re advertising. How can you use this information when refining the campaign’s keywords?

DM Naveen
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·         Add the terms as keywords
·         Add the terms as negative keywords
·         Add the terms as exact match keywords
·         Add the terms as phrase match keywords

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197 thoughts on “When reviewing the Search terms report for one of your client’s campaigns, you notice several terms that aren’t relevant to what they’re advertising. How can you use this information when refining the campaign’s keywords?”

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  193. An outstanding share! I’ve just forwarded this onto a colleague who
    was doing a little homework on this. And he in fact ordered me breakfast simply because I stumbled
    upon it for him… lol. So let me reword this….
    Thanks for the meal!! But yeah, thanx for spending time to talk about this issue
    here on your website.

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