Starting a client meeting with an agenda:
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· makes the client feel he is important, even if he is not a key decision-maker.
· is too structured and will probably scare the client.
· can help lower the client’s resistance, because he will know what to expect.
· is only necessary if you do not have experience in selling Google products.
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Fill in the blank: A great way to create a comfortable atmosphere for a company brainstorm is to start off with _________.
· role call · icebreakers · team goals · breaking into groups
Fill in the blank: To effectively tell your business’ story, you need ________________.
· a mission with supporting values· great products and services· a testimonial from a happy customer· an interesting history
What does an UTM parameter help you identify?
· Lifecycle stage· Lead attribution· Company name· Content medium
To help increase awareness for an upcoming product launch, your manager increases paid promotion funds by 300%. Which channels could you disperse these funds to?
· a. Twitter· b. LinkedIn· c. Google· d. A and B· e. All of the above
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