Every time your ad is eligible to show, Google Ads calculates its Ad Rank using your bid amount, components of Quality Score, and:

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·         the expected impact of extensions and other ad formats
·         your historical conversion rate
·         the search ranking of your website
·         the daily budget you’ve set

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45 thoughts on “Every time your ad is eligible to show, Google Ads calculates its Ad Rank using your bid amount, components of Quality Score, and:

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