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An advertiser wants to achieve the top position in paid search results. Which recommendations would improve the likelihood of top ad position?

DM Naveen
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·         Improve Quality Score and increase cost-per-click (CPC) bid
·         Improve Quality Score and decrease cost-per-click (CPC) bid
·         Decrease cost-per-click (CPC) bid and decrease daily budget
·         Decrease cost-per-click (CPC) bid and increase daily budget

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You’re in a brainstorming session with your co-workers. You come up with five topics for your ebook, your colleague says that’s all you need. How should you respond?

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