Each campaign in your Google Ads account should have a single:
· ad group· business goal· maximum cost–per–click (max. CPC) bid· landing page
What does a high Quality Score indicate?
· Your bid is high enough to have your ad displayed.· Your ad and landing page are relevant and useful...
Which campaign type would an advertiser use to target users searching on Google.com?
· “Search Network with Display opt-in”· “Search Network”· “Display Network”· ”Video campaign”
Sally’s Spice Store sells a variety of spices and healthy cooking ingredients. Which targeting method should Sally choose if she wants her ads to show on websites that focus on health, wellness, and home-cooking?
· Create one campaign for all the products his client offers· Create one campaign with a broad selection of keywords· ...
What happens as a result of a search campaign consistently meeting its daily budget?
· Fewer sites targeted at once· Higher average cost–per–clicks (CPCs)· Missed potential ad impressions· Accelerated ad delivery
Cliff just started working with a client who has a very disorganized Google Ads account. What’s an effective way for him to begin restructuring his client’s account?
· Create one campaign for all the products his client offers· Create one campaign with a broad selection of keywords· ...
On the Display Network, your ad is eligible to show on a webpage if your:
· landing page matches that webpage’s content· keywords match that webpage’s content· ad text matches that webpage’s content· website matches...
When reviewing your client’s Search Network campaign, you notice that an ad in one of the ad groups has a lower average position. Which automated bid strategy should you use to help improve the position of these ads?
· Target return on ad spend (ROAS)· Maximize clicks· Target search page location· Enhanced cost-per-click (CPC)
Target cost-per-acquisition (CPA) bidding can help drive conversions by using your conversion history and:
· cost-per-click (CPC) goals to raise your bid when a conversion is more likely· cost-per-acquisition (CPA) goals to show the...
Every time your ad is eligible to show, Google Ads calculates its Ad Rank using your bid amount, components of Quality Score, and:
· the expected impact of extensions and other ad formats· your historical conversion rate· the search ranking of your website· ...